Role Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Executiveto develop, implement, track and optimize our digital marketing campaigns and capabilities across all digital channels.

Digital Channel Management

• Paid Search - Create, manage, and implement integrated digital marketing campaigns and be the digital marketing practice leader for Hong Kong | Leverage digital marketing best practices and tools to attract, target, convert and retain customers through harnessing the collective deployment of Search, Display, Social Test & Targeting tactics.
• SEO - Drive organic growth through both on-page and off-page SEO techniques across all general insurance lines to achieve increased SERP’s and organic traffic growth.
• EDM - Effectively manage opportunities to engage with our audience through the use of EDM to drive new business, retention and cross sell.
• Social – Manage paid social activity to support acquisition, retention and engagement.
• Partnerships - Lead, optimize and manage digital partnerships for AIG direct to consumer channel | Manage and inspire external partners in the development of digital marketing initiatives.| Explore and develop partnerships to drive digital channel growth.
• Apply comprehensive project management skills to manage digital marketing efforts.
• Responsible for executing digital content strategies including content strategy development (including tone of voice), planning, analysis and governance in-line with customer acquisition, maturation and retention objectives as part of defined lifecycle marketing model.
• Collaborate with country and regional teams to enhance digital marketing tools and capabilities.
• Develop competitive analysis by segment, channel and LOB - through a structured approach to identify and act on developments in the digital domain to defend and expand AIG’ position in the market.
• Remain abreast of current digital marketing trends and technologies.

Digital Campaign Management

• Campaigns –Define standardized customer-centric processes for the effective management of digital marketing campaigns and corresponding tools.| Define standardized customer-centric processes for the effective management of digital marketing campaigns and corresponding tools.
• Cross Sell – Establish and drive cross sell initiatives to increase retention and drive acquisition.
• Work closely with internal business units to ensure digital strategy is aligned with all online and offline marketing strategies and comply with prevailing governance standards.
• Develop digital retention programs, marketing campaigns and programs to enhance customer acquisition and repeat purchase.
• Establish and monitor industry level benchmarks for digital marketing performance and digital customer experience.
• Constantly pursue digital marketing opportunities through effective leverage of market research, customer feedback mechanisms, digital tools and digital analytics to heighten digital customer experience and financial goals.

Financial

• Own the achievement of digital marketing business targets and agreed KPIs.
• Execute media and marketing spends to ensure effective utilization of digital marketing budgets to meet/exceed efficiency goals.
• Good knowledge of financial aspects of digital marketing campaign management, including budgeting, revenue generation, direct and indirect expenses in the digital domain.

Measurement

• Manage all digital marketing programs. Regularly report findings and identify campaign optimization opportunities to fulfill key business goals.
• Track, analyze and optimize digital campaigns and messaging to increase conversion across new business, retention and cross sell.
• Closely track digital marketing performance and pursue digital optimization efforts through the deployment and management of campaign reporting and social listening dashboards.
• Prepare and manage regular management reports for digital production metrics, customer engagement/experience and analytics.
• Manage and reconcile digital marketing budgets in tandem with peer business functions.

SKILLS/EXPERIENCE REQUIRED:

• 3-4 years’ work experience with extensive understanding of Digital Marketing and e-commerce practices.

• Experienced in the management of integrated marketing and cross-discipline marketing concepts from creation to implementation.

• Demonstrated ability to function as a digital marketing practitioner within a cross-functional organization.

• Demonstrated ability to adapt digital marketing tactics in response to domain developments as they arise.

• Solid understanding of the digital marketing including web, mobile, content management, media and advertising.

• Strong interest in digital marketing, data analytics and data-driven business performance management.

• High degree of professional confidence and credibility with effective presence, strong written and verbal communication skills, able to communicate concepts and plans that resonates with internal target audience at all levels.

• Outstanding skills in business computing (MS Word, MS Excel, MS PowerPoint) and digital analytics tools, particularly digital marketing, content management and tracking tools.

• Excellent business analysis ability. Good working knowledge managing financial aspects of the business including budgeting, sales revenue, direct and indirect expenses and portfolio management.

• Mature and proven track record in working independently and collaboratively with minimal guidance.

• An outcome-driven, creative thinker with an innovative bent to problem solving.

• Strong knowledge of competitor or “best in class” functionality and a keen ability to prioritize tasks to deliver quick yet meaningful results.

• Professional command over English and Cantonese required

• Experience on Adobe Experience Manager (AEM) and Google Analytics a plus