Reporting to the Marketing Director, you will enjoy leading and developing marketing promotions, campaign activities and key projects for both B2B and B2C channels in Hong Kong. 

KEY RESPONSIBILITIES

• HK Marketing Plan inclusive of SWOT, competitor brand, product and pricing research, Consumer analysis segmentation, brand positioning,  Macro and Micro trends, marketing imperatives / aims and objectives, key strategies and tactics to achieve and align with business targets, company vision, mission and brand promise.
• The HK Marketing Manager will need to work closely with the HK Retail, Rental, Corporate and Buying Teams to drive customer incentivized promotions with the view to increasing sales, brand awareness and gaining customer retention & loyalty.
• Actively build and grow the media database (both offline and online contacts)  with frequent communication
• Execute the PR plan as agreed to with the Head of Marketing
• Develop new cost effective PR ideas that will gain traction with the media from workshops and partnerships to collaborations and grass root events
• Utilize the overall KOL programme and implement and manage in the HK Market with the Head of Marketing . Actively seek online opportunities for product reviews, product placement and blog traffic and sponsorship. Build and maintain relationships in all areas
• Update and manage HK Marketing Budget monthly and send to Head of Marketing
• Assist with checking and proofing other artwork as required
• Write all marketing briefs and artwork requests as required to execute all of the above for both internal team members and external third parties
• Ensure all marketing activities and visuals align with the overall brand  guidelines and adapted, as agreed with the Head of Marketing, to the HK Market to ensure maximum reach and potential
• Assist with desktop research, online surveys and ad hoc competitor analysis as required
• Ensure documents that pertain to the above responsibilities are saved in the server
• Ensure all marketing activities are executed in a timely, cost effective manner
• Devise integrated PR strategies in order to garner the most coverage.
• Develop seasonal PR product line lists with buying, retail and the Head of Marketing
• Brief in Ecomm and Digital Marketing Manager and Graphic Design Manager on online promotions, social media, competitions or flash sales. Oversee artwork development and ensure execution is completed and uploaded in a timely accurate manner
• Work on traditional Chinese language with the Ecomm and Digital Marketing Manager to implement on the company website
• Check Traditional Chinese for social media posts created by the Ecomm and Digital Marketing Manager
• Manage PR content on the website

KEY REQUIREMENTS:

• Knowledge of emerging market trends.
• Excellent knowledge and marketing experience to the HK retail market a must
• Previous B2B marketing preferred working with corporate clients
• Established existing media and KOL relationships with a communications background
• Excel, word, PPT proficient
• Candidate must have the ability to manage own workflow and meet tight deadlines
• English communication skills are required – both written and verbal
• Traditional Chinese – both written and verbal . Simplified Chinese is beneficial 
• Salesforce MC, Netsuite ,magento, social media marketing a bonus
• Candidate must be a team player with strong leadership skills, able to manage and develop small teams to accomplish company/project goals
• Ability to multi-task, manage your own time and workload, delivering high quality work across tight deadlines.
• Must be flexible with a positive ‘can do’ attitude
• 5 – 7 + years PR / Marketing experience is required.
• Degree qualification in Marketing or similar
• Confidence and ability to communicate and present to senior management.
• Digital experience is also preferred

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