HBX store (previously known as HYPEBEAST Store) commenced business in May 2012, is a one-stop news source for internet savvy fashion enthusiasts and cultural tastemakers. HBX is the global e-commerce platform that targets male and female online shoppers between the age of 18 and 35, and primarily sells third-party branded clothing, shoes and accessories to customers.

Responsibilities:

• Create, monitor and optimise dynamic email marketing campaigns.
• Practice CRM management to effectively analyse customer interactions and data throughout the customer life-cycle.
• Monitor email acquisition sources to track subscriber performance and customer acquisition efforts through email marketing channel.
• Optimise strategy for newsletter content to exceed business goals.
• Facilitate growth in all areas of the marketing mix, including but not limited to, affiliate communication and outreach for HYPEBEAST and HBX.
• Analyse data, trends and insights to fully optimize all HYPEBEAST and HBX email campaigns.
• Prepare and maintain regular traffic performance, sales, and site conversion reports.
• Seek new business opportunities to expand email performance through data minded strategies on pace with the latest industry developments.
• Regular industry and competitor research. Translating research into workable insights.

Requirements:

• 1 year of work experience in Digital Marketing, Email Marketing, CRM, Data Analytics or related disciplines.
• Degree holder in Marketing or other related disciplines.
• Exceptional work ability of email marketing platforms in or similar to Marketo, MailChimp, Retention Science, Campaign Monitor etc.
• Experience in E-Commerce/retail industry and/or media industry is highly preferred.
• Intermediate understanding in Google Analytics, SalesForce (CRM), A/B testing.
• Proficiency in verbal and written English; Cantonese/Mandarin is an advantage.
• Excellent interpersonal communication skills to be able to work well in a cross-functional team setting.
• Proven ability to work creatively and analytically in a problem-solving and fast-paced environment.
• Passionate about data analytics and working in the e-commerce fashion/contemporary culture industry.
• Highly organised with an eye for attention to detail, strong time management skills.

If you think you’ve got what it takes, please provide your cover letter, CV and expected salary.

This role is located and based in Hong Kong. Candidate must be eligible to work in Hong Kong.

Personal data collected is for recruitment purpose only.