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Senior Digital and Marketing Executive

Bayard Presse Asia

  • Company Industries:Media / Publishing / Printing

Job Information

  • Post Date:2020-04-03
  • Career Level:Middle
  • Location:Not Specified
  • Yr(s) of Exp:3 years
  • Qualification:Not Specified
  • Salary:Salary negotiable
  • Employment Type:Contract, Full Time
  • Job Function:Others

Job Description

Key Responsibilities

  • Generate digital creative and implement in line with the marketing calendar.
  • Work with the email marketing calendar, and work with image editing tools and our mail platform to create emails and engaging automations based on user behaviour and purchase/basket activity.
  • Analyse site organic performance in search and turn insights into actionable work, creating a workflow of steady and prioritised performance adjustments.
  • Take on the management of Facebook ad and Google Search campaigns to maximise ROAS.
  • Schedule social media and be first responder to comments and messages, having a proactive approach to the growth of our following producing a schedule of collaborations and incentivised follow growth activities.

Skills & Intangibles

  • At least 3 years experience in a similar role within retail or a role with a relevant skillset. Agency-side experience will also be considered.
  • Strong understanding of ecommerce best-practice and a user-centric approach to digital marketing.
  • A strong working experience and in creation and management of google smart shopping and search campaigns.
  • Comfortable using Facebook Ad manager.
  • Strong at working efficiently in Excel and other office applications.
  • A foundation in mailchimp inc. automations and web forms.
  • Experience of using Shopify is an advantage
  • A fast user of photoshop, with flare and a passion graphic design in a marketing context.

The position is full time and will be on a 6-month contract. If the candidate is found to be fit with the position, it could be extended to a permanent position.

Company Info

An International children publishing company based in Hong Kong, mainly publishing and distributing 8 Chinese and English magazines for children.

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