Why Freemaker?

Freemaker Institute is a leading financial and investment education institution in Hong Kong. We are looking for the most ambitious candidates who want to create viral and engaging digital content and to make an impact on the digital world. You will work in an agile, vocal and goal-oriented environment with a young, energetic and friendly team who are not shy to jokes and banter.

You should be passionate about all things digital. Not only will you have the autonomy to create and test out new content ideas, but you will also be involved in developing and executing digital marketing strategies across a range of platforms – mobile apps, web, blog, social media, search engines, print, and more.

Responsibilities

•        Be creative, design, generate and manage content across official website, search engines, mobile apps and social media (Facebook & Instagram) to tell the brand consistently and engage with our audience in a fun and informative way
•        Initiate, plan and execute digital strategy and calendar to roll out marketing and advertising campaigns
•        Utilize a range of techniques including paid search/app install ads, email automation, SEO optimization
•        Enhance content and design across both organic & paid channels to drive and retain traffic
•        Define and monitor KPIs on data sets to optimize campaigns’ performances
•        Assist in designing a structured process for experimenting along the sales funnel to optimize conversion
•        Evaluate marketing campaigns and prepare reports for sharing with internal and brand principal
•        Stay up-to-date with digital marketing trends and test potential new channels, tools and strategies with the team

Who You Are

•        1-3 years of relevant working experience preferred
•        Knowledge of Online Marketing in SEO (Google Analytics), SEM (Google, Facebook, Instagram), and good understanding of major marketing channels is a bonus but not a most
•        Excellent written and verbal communications in English and Chinese
•        Good sense of producing content in both formal context (e.g. web, email) and colloquial context (e.g. social media posts, memes, leaflets)
•        Knowledge in app marketing & retargeting is a plus