Job Description

• Post Title: Relationship Manager
• Accountable to: Relationship Director
• Location: Hong Kong
• Anticipated Start Date: ASAP

Purpose

Reporting to the Relationship Director, the Relationship Manager (RM) will manage relationships with Asia-based regional and global commercial partners and sponsors.

Relationship Management Responsibilities 

• Take primary responsibility for managing day-to-day relationships with a number of sponsors/partners by ensuring that all parties fulfil their contractual rights obligations
• Identify suitable promotional opportunities and integrate them into the annual budgeting process and consolidated promotional calendar
• Engage with key partner stakeholders and build a business-oriented relationship to drive partnership value
• Check and approve creative treatments and marketing materials in a timely manner to ensure campaign and distribution deadlines are achieved
• Monitor performance at both campaign and partner level to ensure that acquisition, revenue and expense targets are met
• Liaise with other MU departments/businesses to identify new promotional opportunities

Functional Responsibilities

• Co-ordinate consistent implementation of brand image across all promotional activity
• Identify, source and manage purchase and distribution of premiums/incentives
• Manage and develop market research activity
• Monitor and report on competitor activity
• Manage and co-ordinate customer data management and collection initiatives
• Identify, co-ordinate and implement appropriate public relations initiatives
• Co-ordinate departmental reporting
• Manage operation of the player endorsement programme
• Input to the exposure of partners on the MU web site
• Monitor customer service standards and manage process for dealing with complaints

General Responsibilities

• Keep abreast of any relevant legislation, regulatory requirements and codes of practice as they apply to partner promotions
• Brief and manage the activities of advertising, market research, print/production and public relations agencies as required
• Liaise with relevant internal departments including Conference and Catering, Merchandising, Media, and others to ensure an up-to-date appreciation of promotional opportunities for sponsors
• Regularly meet and review with partners performance towards agreed targets and identify suitable activity to make up any performance shortfall
• Ensure that senior management is regularly briefed on all major developments and initiatives concerning the partner relationships and promotional activities

Qualifications

• Fluency in English and Mandarin
• 3-5 years of successful track record in managing third party business relationships
• Able to influence, persuade, innovate and lead change
• Self-motivated and goal oriented individual
• Comfortable handling own operational workload
• Graduate level education
• Knowledge of affinity marketing dynamics, preferably in a sports environment
• Able to operate effectively as part of a small team
• Marketing/business experience in China preferred