Executive Summary:

Our client is a global business organization that provides an integrated applications & solution, serving around 7,000 corporate companies across food and beverage, FMCG, apparels and healthcare products. It is currently looking for a Product Marketing Manager to lead and execute software applications marketing program success and business lead generation.

Act as the champion to promote the company’s software products and solutions by executing the portfolio’s market analysis, development, strategy, integration, and propositions coupled with compelling, integrated go-to-market programs so as to drive and generate strong marketing pipelines that enable the organization to achieve its business objectives in brand awareness and revenue growth.  

Major Responsibilities:

• Analyze market and competitor landscape, understand user needs across industry verticals to provide insights and recommendations for product development
• Translate customer needs, market trends and product portfolios into viable prepositions to plan and drive go-to-market strategy for various solutions and services
• Determine product positioning, selling points, value prepositions and key messages, create compelling marketing & promotion programs with an effective mix of marketing tactics to reach the right audience
• Plan and drive sales & marketing activities to generate leads and achieve business targets, as well as evaluate the effectiveness of the activities
• Work with Industry Engagement team to identify, liaise and partner with industry stakeholders to create synergy for business growth and development
• Collaborate with Solution, Business Development and Marketing teams to develop presentations, collateral, case studies and other sales tools to increase win rate
• Support Solution team to develop and package training content on related products

Key Requirements:

• Degree holder, preferably in Marketing, Business, Product Management or related disciplines
• A minimum of 5-8 years solid experience in Enterprise Software Applications / Product management/marketing duties
• Excellent presentation and communication skills
• A proactive team player with excellent project management, time management, problem solving and interpersonal skills
• Self-motivated and result-oriented, able to cope with pressure and work independently
• Excellent command of English and Chinese, both spoken and written
• Candidates with less experience will be considered for Assistant Product Marketing Manager

To apply, please send your CV in word document to peter(a)endeavourasia.com or call Peter at 3956-1828 for a confidential discussion.