The Role

The Product Line Manager APAC functions as a central resource within the organization as products move through their life cycle. This includes orchestrating the kickoff meeting and executing the go-to-market strategy for new products, coordinating with the marketing team to establish an all-inclusive marking plan for the life of a products, including end of life planning for Otter Products to drive sales

The role will report to the Product Category Director APAC as a member of the Marketing department.

Responsibilities:

Product Strategy

• Possess a solid understanding of the macro market, emerging trends, competitive landscape, channel requirements and consumer insights
• Create and collaborate to develop multi-year solution roadmap(s) for APAC market segments, including opportunities for innovation.  This would include defining optimized product ranges, series mix, and appropriate product rationalization with business cases to support proposals
• Architect and drive the product strategy, including the development of each Series/ Category product framework, value proposition, positioning and recommended market pricing
• Guide cross-functional teams to develop and implement the key business strategies
• Function as a central resource within the organization as products move through their life cycle, especially concept feasibility to commercialization then EOL and replacement over time. 
• Proactively be a subject matter expert by mentoring associates, leading by example and evolving best practices to enhance company capabilities.  Demonstrate and build capability to present Otter Products, product offers, availability and strategies, while emphasizing product features and demonstrating technical knowledge of our products.
• Understand the product needs of APAC and feedback to Global team for the best product planning for APAC
• Work close with Global Product team as well as local Planning team to get the best supply/demand matching

Brand Mission

• Partner with Product Marketing for the delivery of best-in-class sales tools providing market and consumer insights
• Ensure the voice of customer feedback (end-users and key channels) is integrated into business plans, portfolio strategies and product development.
• Proactively engage in educating and leading clarity by presenting information with an emphasis on product offers, availability, product features and demonstrating technical knowledge of our products. At the same time serving as a reliable resource for product related questions.

Qualifications:

• Degree holder or the equivalent qualifications
• Minimum 5 years relevant experience, preferably gained in the consumer electronics industry
• Strong organizational and follow-up skills
• Desire to be part of a dynamic, fast-paced organization
• Ability to work well with cross-functional teams
• Proficiency in PC applications including Word, Excel, PowerPoint and Chinese Word Processing
• Proficiency in written and spoken English and Chinese

The Otter APAC team is highly collaborative and our new office reflects this.  To get a preview into what life at Otter Products is like click here: https://officesnapshots.com/2020/02/18/otter-products-offices-hong-kong/

Otter Products is an equal employment opportunity employer (EEO).