Senior Digital and Marketing Executive
Bayard Presse Asia
- Company Industries:Media / Publishing / Printing
Job Information
- Post Date:2020-04-05
- Career Level:Middle
- Location:Not Specified
- Yr(s) of Exp:3 years
- Qualification:Not Specified
- Salary:Salary negotiable
- Employment Type:Contract, Full Time
- Job Function:Others
Job Description
Key Responsibilities
- Generate digital creative and implement in line with the marketing calendar.
- Work with the email marketing calendar, and work with image editing tools and our mail platform to create emails and engaging automations based on user behaviour and purchase/basket activity.
- Analyse site organic performance in search and turn insights into actionable work, creating a workflow of steady and prioritised performance adjustments.
- Take on the management of Facebook ad and Google Search campaigns to maximise ROAS.
- Schedule social media and be first responder to comments and messages, having a proactive approach to the growth of our following producing a schedule of collaborations and incentivised follow growth activities.
Skills & Intangibles
- At least 3 years experience in a similar role within retail or a role with a relevant skillset. Agency-side experience will also be considered.
- Strong understanding of ecommerce best-practice and a user-centric approach to digital marketing.
- A strong working experience and in creation and management of google smart shopping and search campaigns.
- Comfortable using Facebook Ad manager.
- Strong at working efficiently in Excel and other office applications.
- A foundation in mailchimp inc. automations and web forms.
- Experience of using Shopify is an advantage
- A fast user of photoshop, with flare and a passion graphic design in a marketing context.
The position is full time and will be on a 6-month contract. If the candidate is found to be fit with the position, it could be extended to a permanent position.
Company Info
An International children publishing company based in Hong Kong, mainly publishing and distributing 8 Chinese and English magazines for children.
Contact
-
Please login
Position | Company | Location | Update |
---|