Responsibilities

• Direct the formulation of Hong Kong Tourism Board’s global trade marketing strategies and collaborate with its Worldwide Offices to define, shape and execute the localized trade strategies in target markets.
• Identify new business opportunity and lead the development of effective trade programs in alignment with Hong Kong Tourism Board’s global consumer marketing strategies that advance targeted visitor arrivals.
• Enable local trade to optimize their business potential through transmission of market and consumer knowledge as well as synergizing the cooperation between overseas and local trade.
• Develop the identified high yield segments through customized partnership programmes.
• Direct and develop effective stakeholder management programmes to build partnership with all sectors of the industry for supporting HKTB’s events and activities.
• Develop and implement multi-destination programmes by defining both long-term and short-term coop plans with selected high potential national and provincial tourism authorities.
• Stay abreast of the latest travel trends and advise the Board on strategies to identify new markets for exploration based on long-term potential for Hong Kong.

Requirements

• University graduate in Marketing or related discipline. Over 15 years of relevant experience, of which at least 3 years at head of department level.
• Strong commercial acumen with expert experience in marketing and business development gained from multi-national organizations. Knowledge in tourism industry and travel-related business an advantage.
• Exceptional leadership, interpersonal and influencing skills.
• Excellent written and verbal communication skills for effective communication with the trade partners, board members and all levels of management and staff.
• Good understanding on Destination Hong Kong.
• Highly organized with superior planning and execution skills.
• Strong sense of integrity and corporate governance.

The successful candidate will be appointed on 3-year basis, renewable subject to mutual agreement.

Interested parties please send resume with present and expected salary by clicking “Apply Now”.

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