●     APAC Strategy: Develop and manage Field Marketing Plans in Asia-Pacific (primarily Australia, HK, Singapore and Japan) for the EcoVadis offerings (may include both buy- and sell-side activities).  This encompasses understanding customer segmentation, collaborating with sales and continually tracking plans against performance and ROI.

●     Events:

○     Manage a portfolio of internal and external (i.e. sponsored) events taking place in APAC and Europe, from budget, planning, promotion, on-site event setup and support, through to lead capture, post-event ROI calculation and feedback/participant surveys.

○     Liaise with external suppliers including production teams, event hosts, partners, hotels and venues, talent and entertainment.

○     Work closely with a range of internal departments, including marketing, sales and account managers, as well as clients and speakers/content contributors.

○     Manage inventory and logistics of event booth/stand, banners, equipment, giveaways, brochures & collateral, etc.

○     Bring innovative and creative ideas to make our events stand out from the competition.

○     Events include webinars and intimacy events such as workshops, breakfasts, networking cocktail hours and dinners.

●        Local campaigns and sales enablement:

○     Contribute to designing and executing inbound and outbound campaigns as well as account-based marketing plans to acquire new customers, expand and retain installed base, generate net new pipeline and accelerate opportunities in APAC & Europe.

○     Support and help execute digital strategies, including email campaigns, social media presence/groups, and paid media opportunities in conjunction with the global team.

○     Adapt and optimize global demand generation campaigns for both large enterprise/procurement prospects as well as broader supplier marketing campaigns (suppliers are mostly small and medium sized businesses).

 As a high-growth business, you may contribute to other projects as the need arises.

Your skills and attributes:

●     Bachelor or Masters degree in marketing, communication, business or a related field.

●     A minimum of 3 years of experience in events and field marketing with campaign execution.

●     Previous experience in field marketing to large enterprise prospects, ideally B2B SaaS offerings.  Experience with procurement-, sustainability- or compliance-related solutions a significant plus.

●     A self-starter and independent, while excelling at cross-functional collaboration and alignment. 

●     Experience with marketing automation tools and CRM (Salesforce and Pardot), social media platforms, and mastery of standard office tools (MS and Google Office).

●     Experience working on corporate events as well as industry conferences, roadshows, workshops and more.

●     Excellent organization skills, comfortable with managing detailed processes across multiple concurrent events.

●     Meticulous attention to detail and strong negotiating skills.

●     Have a discipline of data-driven marketing, monitoring KPIs and measuring ROI.

●     Fluent English and Chinese or Japanese is a plus