Responsibilities

• Owns interaction points with members of core team (e.g., channel ops specialists, creative, measurement) and any other relevant stakeholders to get tests out the door (e.g., vendors / partners)
• Leads stand-up for pilots (s)he is test lead for
• Oversees overall pilot design. Sign off test briefs initiated by platform specialists
• Acts as “air traffic control” for channel(s) – has strong understanding of channels and full line of sight into other priorities / pilots / test
• Lead team in conceptualizing and designing tests / initiatives across lines of businesses
• Drive test & learn approach by leveraging advanced MarTech stack to design and deliver the tests (including strong hands-on knowledge of Adobe Analytics, Adobe Target and Adobe Audience Manager)
• Develop an experimentation culture across the agile squads based on test and learn
• Evaluate maturity of capabilities and processes and deliver recommendations for continuously streamlining efforts and improving conversion results
• Support the design and implementation of page tagging, configuration of testing and targeting campaigns, and report construction
• Engage with data analytics to assess & report test performance and projections
• Manage dependencies and efficiently communicate plans, issues and results with senior management on a proactive and regular basis
• Ensure the provision of ongoing training and development of people across MarTech, and ensure that holders of all critical functions are suitably skilled and qualified for their roles
• Collaborate with a range of partners, e.g., Web Management, Online/Mobile platforms, Digital Banking, Digital Marketing, Marketing agencies, Legal, Compliance, Security
• Display awareness and understanding of the Operational Risk Framework for Retail Banking
• Responsible for identifying, assessing, monitoring, controlling and mitigating Operational Risks pertaining to process changes in MarTech
• Display awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Requirements

• Bachelor’s Degree required; graduate degree preferred
• At least 5+ years of experience in digital marketing and sales with specific focus on conversion rate optimization; Minimum 3+ years working in a product marketing capacity preferred, i.e., partnered closely with Agile development teams
• Proven experience in running A/B and MVT tests for campaigns and deriving customer insights
• Expert knowledge of digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization
• Expert knowledge of Adobe Tech stack, in particular strong hands-on experience and expertise with using Adobe Target, Adobe Audience Manager, Adobe Analytics
• Deep knowledge in Web Development and Front end management, including JSS/CSS coding
• Knowledge of other campaign management systems, e.g., CMS, Tag Manager, Doubleclick, Google Optimize, etc. is a strong plus
• Strong understanding of user experience design principles and design thinking
• Compelling vision of the future of Digital and translation into effective strategies and actions
• Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders
• Efficient and confident communicator with very strong relationship building skills
• Energy and desire to succeed; follows through on commitments; pushes self and others to deliver exceptional results
• Strong collaboration, consensus building, problem resolution and communication skills are a prerequisite
• Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions
• Experience in Retail banking is a major plus
• Experience in working with data analysts to project and report behavioral and revenue data is a strong plus