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PR & Marketing Manager / Senior Manager

Clot Co. Limited

  • Company Industries:Trading and Distribution

Job Information

  • Post Date:2020-04-05
  • Career Level:Entry Level
  • Location:Not Specified
  • Yr(s) of Exp:5 years
  • Qualification:Degree
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Digital Marketing

Job Description

Overview

The Public Relations & Marketing Manager develops and executes strategies to support the CLOT brand and JUICE retail store network in Hong Kong, China, Taiwan and United States through campaigns, events and activation's. This position will partner closely with Retail and Merchandising on company-wide initiatives

Responsibilities:

  • Press relations; develop relationship with media to create future opportunities
  • Organize product seeding among celebrities, KOL, media, influencers
  • Plan and execute pop ups, in-store events, international shows and presentations
  • Develop and execute campaign strategies and communication materials: lookbooks, press releases, catalogues 
  • Support Retail team needs in developing and executing promotions 
  • Work closely with Merchandising for upcoming product launches, collaborations, exclusives 
  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Direct social media team to engage audiences across traditional and new media
  • Monitor, analyze and communicate marketing & PR results on a regular basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
  • Manage a team of direct reports
  • Solid experience with social media including blogs, Instagram, Facebook, WeChat, Weibo, etc.
  • Event planning experience

Requirements:

  • BA/MA degree in Marketing, Advertising, Communications or related discipline
  • Minimum 5 years PR experience in fashion brand
  • Strong and solid media relationship in fashion/lifestyle industry must be acquired
  • Familiar with all traditional and new PR tactics to maximize earned media value, such as PR pitching, shooting…
  • Excellent planning skill and writing skill
  • Excellent communication, good command written and spoken English and Chinese (Cantonese & Mandarin)
  • Immediate available is preferred
  • Candidate with more experience would be considered as Senior Manager

 

Company Info

CLOT, originally founded in 2003, debuts their first season in 2004.  Their motto of bridging the "East and West" derives from their Chinese roots and still continues today as seen from their designs. With multiple retail locations and online presence through CLOT.com, 'Juice' is one of the most reputable multi-brand select shops in Asia.  Bringing you the latest news, trends and lifestyle in streetwear culture.   

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