Marketing Executive / Senior Marketing Executive
Oxford University Press (China) Ltd
- Company Industries:Media/Publishing/Printing
Job Information
- Post Date:2020-04-06
- Career Level:Middle
- Location:Not Specified
- Yr(s) of Exp:6 years
- Qualification:Degree
- Salary:Salary negotiable
- Employment Type:Full Time, Permanent
- Job Function:Marketing - General / Support
Job Description
Job Responsibilities:
- Gather constructive customer insight and business intelligence in the school market
- Produce annual marketing plans and budget plans to promote OUP products and services.
- Work closely with Sales, Customer Services, Editorial and the Campaign and Communications teams to execute and monitor performance to achieve set KPIs.
- Drive event marketing to articulate customer value proposition and foster audience experience with our brand, products and services.
- Monitor customer journey with our brand, products and services and propose appropriate business adjustments
- Monitor and analyse competitor landscape for better planning and response to maintain and grow our market share.
- Drive new business and marketing initiatives as advised by the supervisor.
Job Requirements:
- University degree in Marketing, Communications, Public Relations or related disciplines
- 6 years’ experience in marketing with proven success and track record in driving business
- Excellent communication and interpersonal skills
- Excellent organizational and time-management skills
- Familiar with the education sector and/or the educational publishing industry will be an advantage
- Experience in using CRM platforms (e.g. Salesforce, DotDigital, etc.) is preferable
- Excellent command of English, Cantonese and Mandarin, written and spoken
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all employees can thrive. We seek to employ a workforce representative of the markets that we serve, and encourage applications from people of all ethnic, cultural and social backgrounds.
Applications, including curriculum vitae and expected salary, should be sent by clicking “APPLY NOW”.
Personal data will be used for recruitment purposes only.
Company Info
We are both a department of the University of Oxford and a major international publishing organization with a significant presence in Hong Kong. Our plans for the future necessitate our filling the following vacancy:
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