DNA Recruit Partners is partnering with one of the listed leading fashion accessories group with international presence, their Hong Kong HQ is looking for a Senior Digital Marketing Officer to join their dynamic marketing team. To thrive in this role, candidate will need to have a strong digital marketing sense and passionate towards further develop with great exposure overseeing Hong Kong, PRC and APAC market within fashion retail industry.

HOT JOB - Exciting regional opportunity within a listed fashion accessories pioneer, this business has strong commitment to further enhance its market leading footprint. If you come from a solid digital marketing background with experience in driving strategies across Asia, please get in touch to find out more on this dynamic opportunity.

Responsibilities:

• Responsible in maximizing brand awareness across all relevant international and national  marketing channels
• Liaise with luxury fashion retailers in handling brand development plans and product development
• Review and approve samples and provide technical advice to factories and merchandising team to ensure the product quality
• Responsible in managing SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search engine (e.g. Google and Baidu)
• Perform online advertising by SEM across all digital channels includes PPC, digital Ad, Social Media Ad and Ad Campaigns
• Manage social media platforms strategy (Facebook, IG, Twitter and WeChat etc) includes content creation and monitoring Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Assist the team in full control of the promotional calendar, coordinate seasonal and year-round brand marketing campaigns and content
• Contributes information, ideas, and research to further develop marketing strategies and implement marketing plans for each product or service being offered
• Maintain a thorough understanding of current and emerging trends that are relevant to fashion accessories consumers
• Participate in trade fairs and assist with team operations or any ad-hoc duties  

Requirements:

• Degree Holder in Marketing, Business management or equivalence 
• Minimum 4 years of working experience in any digital marketing role equivalence (Open to digital marketer with either in-house or marketing agencies experiences) 
• Preferably FMCG field; candidate with solid fashion accessories, jewelry or watches exposure will be an advantageous
• Creative, positive problem solver who is willing to ‘roll up their sleeves’ with the team to get the job done
• Passionate about fashion industry, youth culture and style
• Work independently with good organizational and analytical skills
• Proficiency of written and spoken English and Chinese including Mandarin
• Strong communication & business partnership skills 

All personal information will be used only for recruitment purpose.