Manchester United already have a long established footprint in China, having been one of the first sports brands to launch localised Weibo and WeChat channels, a Chinese language website, application and a presence on video platforms like Alibaba’s Youku. The club wishes to hire a country manager to significantly grow reach and engagement in China, and launch new accounts to reach and engage new fans in the market.  

Core Responsibilities:

• Ownership and responsibility of Manchester United’s Media brands/channels in China, including:
  - App and website growth
  - MUTV carriers and rights holders in market, in order to grow the brand and the Premier League in China.
  - Cultivating and growing the MU China accounts, including Weibo, Wechat, Youku and Douyin
  - Maximise opportunities on platforms, such as WeChat mini-programs and Youku Tmall integration.
  - Overseeing the partnership with Hupu, Alibaba, Bytedance and managing relationships with major media platforms and broadcasting channels in China
  - Driving consistent growth and brand visibility in China.
• Identify and drive marketing channels to accelerate growth in China.
• Working with the Brand team to maintain brand consistency across the China website.
• Collaboration with wider teams, including in order to drive growth efficiently.
• Analyse KPIs and data daily (using proprietary data and native social media tools) to improve content, maximise sales opportunities, increase reach, and formulate future strategy
• Responsible for Media P&L of MU in China, including KPIs around reach, engagement and users.
• New partnerships to grow reach and amplification of content.
• New product launch, Merchandise range launch and other cross-business initiatives in China.
• Research customer demographic/gap analysis in order to identify growth areas for the brand.

 Requirements:

• Minimum Bachelors Degree or equivalent
• Minimum 5 years digital marketing / editorial / business experience in a results driven role for a consumer brand
• Experience of Chinese commerce management a plus
• Agency / Partner management experience required
• Experience running digital / social channels for a consumer brand
• Fluency in English, Mandarin