Marketing Department

Senior Customer Value, Acquisition & Segmentation Manager-Section Head (Job ID: 2578)

Responsibilities

• To build segmentation model to ensure that differentiated services and product offerings are provided according to segment needs
• To define the customer journey by analysing customer behaviour and needs, and propose initiatives for acquisition, cross-selling, service upgrades, as well as increased customer loyalty and retention, according to HNW and affluent segment’s defined value proposition
• To formulate cross-selling models with key stakeholders in the products, channels, and other product marketing teams
• To monitor the business and sales performance of channels and campaigns, as well as customer movement across key segments, and recommend tactical initiatives to achieve business targets
• To plan, implement, and monitor sales activities, marketing campaigns, and customer events

Requirements

• University graduate, preferably with a major in Business Administration, Marketing, Finance, or a related discipline.
• Minimum of 10 years’ experience gained from the banking sector
• Proven track record in customer segmentation, product management, sales management, marketing campaign management, or business analytics
• Familiar with banking products and operations/service enhancement, with a keen drive to achieve success
• Proactive and innovative, with good organizational and problem-solving skills and a strong sense of customer centricity
• Strong strategic thinking capacity, with the ability to translate concepts into business initiatives
• Excellent communication and presentation skills, with a good command of both spoken and written English and Chinese

Please apply online via the BEA Careers website at https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=UFOCUS=Applicant&SiteId=1&JobOpeningId=2578&PostingSeq=1 or by clicking the "Apply Now" button below. Kindly note that if you are a new user, you have to first create your User Profile before you can apply.

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