Consumer Insight

• Identify business opportunities and issues by developing market and consumer research plan including consumer tracking and ad hoc studies 
• Analyses data from multiple sources and translate into insights and actionable recommendations to facilitate better business decision making 
• Secure strong KPI measurement with right tracking models and assessment for product and campaign launches, summarize insights & learning for improvement
• Manage external agencies for the execution of research projects
• Stay close to market trend & consumer behavior to provide up-to-date perspectives to reveal insights and foresights
• Demonstrate ownership on brand business insights, promote fact-based decision culture in marketing and build up team’s capability on data analysis
• Work closely with local brand and regional teams, communicate insights with key stakeholders and identify actions to capture the opportunities

Digital and Media 

• Provide strategic advice in overall media planning with insights derived from understanding of consumer dynamics and viewing habits
• Stay acquainted with the latest digital trend, market best practices and propose insights to enhance the customer journey with new digital tools / platforms
• Provide cross-analysis of the digital programs (i.e. advertising, social media, eCom, CRM) with different metrics, including awareness, traffic, new customer acquisition, conversion) on a regular basis.
• Keep tracking of the digital / eCom / CRM KPIs and advise the business insights for optimization
• Explore and regularly share the digital insights and empower the team with digital marketing expertise

Requirements

• Degree holder or above with related disciplines
• 5+ years of hands-on experience in Research and Consumer Insights
• Exposure in digital marketing and media is a plus
• Strong sense in data analysis and able to transform data into insights and actionable items
• A self-starter with passion, and able to work independently and react quickly
• Welcome candidates from research agency and there is excellent opportunity to expand scope to digital media

Ways to apply

Interested parties please send your detailed resume stating your available date, current & expected salary to Human Resources Manager or by clicking the “APPLY NOW” button below.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. If you do not provide the information mentioned in the advertisement, we may not be able to assess your job application. You have the right to request access to, and correction of, your personal data held by us and you may lodge such request with our Data Protection Officer at [email protected] vitasoy.com, but any such data access request will only be processed after the completion of the recruitment process.

About Vitasoy

Vitasoy International Holdings Limited is a leading manufacturer and distributor of plant-based food and beverages. Established in 1940 by the late Dr. Kwee-seong Lo in Hong Kong, the Company strives to promote sustainable nutrition through the provision of a variety of high-quality products with Nutrition, Taste and Sustainability as guidelines for its portfolio offerings. Vitasoy cares about the social responsibility and contributes to the communities that the company serves. Currently, Vitasoy has manufacturing operations in Hong Kong, Mainland China, Australia, Singapore and the Philippines. Its products are available in about 40 markets worldwide.

Vitasoy is listed on the main board of the Hong Kong Stock Exchange (00345.HK) and included as a constituent of MSCI Hong Kong Small Cap Index, Hang Seng Stock Connect Hong Kong Index and Hang Seng Stock Connect Hong Kong Greater Bay Area Index , Hang Seng Corporate Sustainability Index and Dow Jones Sustainability Indices-Asia Pacific Index, among others.

Vitasoy website: www.vitasoy.com

Vitasoy believes human capital is a key to success and excellence, and now we are inviting dedicated professionals to join: