Manager, Digital Design & Content
DFS Hong Kong Limited
- Company Industries：Wholesale / Retail
Job Information
- Post Date：2022-05-20
- Career Level：Middle
- Location：Quarry Bay
- Yr(s) of Exp：4 years
- Qualification：Degree
- Employment Type：Permanent
- Job Function：Design Graphics Multi-media Web Designer
Job Description
Job Description
- Lead creative strategies, concepts, and content that meet our business objectives.
- Act as the centralized subject-matter-expert on all creative & digital content requests within the organization.
- Maintain an elevated and consistent visual vocabulary that reflects our brand’s luxury positioning and luxurious tone-of-voice throughout an omni-channel customer journey.
- Incorporate & infuse market trends & insight into our concepts — integrating art & commerce with technology to ensure a balance of creativity & functionality with editorial & commercial value.
- Create global & local customer-facing content (both static & dynamic) across our channels including personalization & segmentation opportunities, while ensuring O2O connectivity for offline touchpoints:
- Content Types — DFS Masterbrand Content, Seasonal Campaigns, Branded Content, Product & Category Stories, Editorial Content (Brand Ambassador Editorial & Interviews, Travel Guides), Retail Experiences, Events & Promotions, Loyalty Programs & Services, Artful & Experiential Content, etc.
- Online Channels & Touchpoints — Website, EDM, E-Commerce, Social Media (Facebook, Instagram), Media Buys, Online Catalogs & Gift Guides, etc.
- Offline Channels & Touchpoints — In-Store Digital LED Screens, Interactive Applications, OOH Media, etc.
- Content planning for our DFS calendar — while collaborating closely with key stakeholders and cross-functional teams across marketing, merchandising, and operations from corporate to division, to ensure our content is envisioned & implemented successfully, balancing their priorities.
- Manage end-to-end production lifecycle of creative content and assets from concept to execution (ideation, pre-production, photo & video shoots, post-production, design & adaptations, etc.)
- Source, review, evaluate, and manage external agency partners and talent, while continuing to build relationships with vendors & contributors, including managing budgets.
- Ability to lead internal and external stakeholders & partners to achieve company objectives & goals.
- Ability to mentor our designers to help them gain further expertise within creative & digital design.
- Constant refining of technical skills per industry best practices & standards.
Key Requirements
- Bachelor’s university degree or equivalent with at least 5-7 years of experience
- Personal & professional experience of living & working in China (preferred)
- Demonstrates a solid understanding of the Chinese consumer & market
- Proven track-record with experience in an advertising agency or luxury retail environment
- Ability to conceptualize & create content holistically across online & offline channels
- Solid understanding of current web platform, interaction design, and usability principles
- Knowledge of UI/UX design, wire framing, GUI (screen layout & composition) style guide (preferred) implementation — with the ability to create beautiful, dynamic & intuitive user interfaces (preferred)
- Strong portfolio demonstrating ability in concepting & designing elevated experiences for luxury retail
- Proficiency in Western & China digital & social media trends (WeChat, XHS, etc.)
- Excellent written & spoken English communication skills
- Fluency in spoken Mandarin/Cantonese & written Simplified/Traditional Chinese (preferred)
- Expertise in Adobe XD, Adobe Creative Suite, After Effects, Final Cut Pro, PowerPoint (preferred)
Company Info
DFS VENTURE SINGAPORE PTE LTD
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