Assistant Manager, Marcom and eCommerce

Job Function/Purpose

This post will work closely with the General Manager, Sales and Marketing to develop, coordinate, and execute a wide spectrum of brand communication activities online and offline, including eCommerce/digital marketing & SNS/PR/event, as well as project-based initiatives. This role will ultimately contribute to brand building effort in newly developed East and Southeast Asia markets.

 Responsibility:

-Provide guidance to customers’ marketing team on marketing & PR related issues and projects. 

-Implement brand marketing plan including all key elements - situation analysis, objectives, strategies, tactics, budget and time frame.

-Devise digital & social media strategies in paid, owned, earned media to raise brand awareness and drive traffic to website & shops.

-Manage digital marketing initiatives with content management: website, mobile & social media, O2O in supporting business growth and retail operation.

-Utilize a range of techniques including paid search, SEO and PPC.

-Manage the redesign of the company website, improve the usability, design, content and conversion of the company website.

-Familiar with digital landscape, evaluate customer research, market conditions and competitor data.

-Review new technologies and upkeep company at the forefront of developments in digital marketing.

-Work with the team to explore joint-promotion opportunities through brands collaboration & partnership.

-Able to write in Mandarin/English tight, sharp and engage copy for websites and social media to create interesting topics & engage online communities.

-Experience in using content management systems to create and update web pages.

Requirements: 

-Bachelor Degree in Marketing/Public Relations/Communications/ Journalism/ Multi-media or related disciplines experience in fashion retail with international brands.

-Languages: Excellent command of both written and spoken in English & Chinese (Mandarin & Cantonese).

-5-7 years related experience.

is a well-established Employment Consulting Firm specialized in garment, sundries, retail, commercial and industrial field. 

Our client will offer attractive salary to the right candidate. Interested parties please submit your resume with present and expected salary to email: [email protected] or contact us at tel. no. 27216998.  All information received will be kept in strict confidence and only for employment-related purpose.

For more company information or other job vacancies, please visit our website at http://www.aclinkrecruitment.com/