Manager, Trade Marketing (Digitalisation Project)
Hong Kong Tourism Board
- Company Industries：Others
Job Information
- Post Date：2022-04-28
- Career Level：Senior
- Location：Tin Hau
- Yr(s) of Exp：10 years
- Qualification：Degree
- Employment Type：Full Time, Permanent
- Job Function：Marketing / Public Relations Marketing - Marketing Communication Hospitality / F & B Tourism /
- Benefits：Dental insurance, Double pay, Medical insurance, Five-day work week
Job Description
Responsibilities
- Supervise and control quality of Trade Promotions activities in alignment with the overall directions of the Business Development and organisation needs including:
Trade Events- Compile plans to implement different events/shows worldwide
- Implement global trade (B2B) & consumer (B2C) show plans based on division’s directions
- Support Head Office and Worldwide Offices to build trade/consumer shows in line with the HKTB’s agreed strategic plans.
- Control quality of the design and build of Hong Kong pavilion in all General trade, MICE/Cruise and consumer shows to reflect the destination image of Hong Kong.
- Ensure all production schedule are met and within approved budget under the HKTB tendering processes.
Government Promotions
- Execute plans and supervise the implementation of
- High profile consumer events (B2C) in various countries to support Government’s Hong Kong week initiative and senior official’s overseas visits
- Greater Bay Area and Belt & Road trade events (B2B) in HK to support Government’s and the HKTB initiatives
- Other Government events as and when required
Trade Service Support
- Plan and supervise the implementation of the Tourism Overview/ Updates, an annual HKTB showcase to trade and tourism industry related stakeholders.
- Develop creative and high quality marcom materials including but not limited to videos/pictures, display items, corporate give-away items for the division and Worldwide Offices to support seasonal or ad-hoc projects
- Assist the Senior Manager in the design of the global trade show modules and consumer show modules for the overseas markets to adapt from.
- Monitor agencies in developing marketing materials for the division and Worldwide Offices to adapt for trade promotions.
- Oversee the development and execution of trade promotion projects via eSolution system, a new digital initiative to enrich visitors travel experiences and create business opportunities for trade partners.
- Supervise the project implementation from planning, collecting requirements, conducting user acceptance tests and monitoring after system launch.
- Lead the execution of digital co-op campaigns with Worldwide Offices, internal business users and IT team to drive arrivals from HKTB’s overseas sources markets.
- Develop engagement plan with various trade partners to drive the participation and system usage.
- Monitor annual budget and manpower requirements for the implementation of approved plans; and ensure all programs are implemented on schedule, in the highest possible quality, within the allocated budget and in compliance with corporate financial policies and procedures.
- Prepare and compile regular budget reports for management review.
- To undertake any other duties/ special assignments as directed by the Senior Manager, Trade Marketing.
Requirements
- University graduate or equivalent, preferably in Marketing/Business Administration and E-commerce
- At least 10 years’ experience preferably in event management and digital projects
- Demonstrated competence in working with advertising agency, design houses and contractors
- Proven track record in planning large scale of integrated marketing projects and promotion events local and overseas
- Strong technical knowledge in print production and 3D fabrication
- Sound Knowledge of digital technologies and applications
- Excellent in project management, leadership and communication skills
- Good organisation skills, meticulous attention to details and work beyond normal office hours
- Proficient in written & spoken English, Cantonese and Mandarin. Knowledge of other languages is an advantage
Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at https://www.discoverhongkong.com/content/dam/dhk/intl/corporate/about-hktb/jobs-opportunity/picsja.pdf.
We are an equal opportunities employer.
Company Info
Join the 2003/04
Tourism Orientation Programme
and grow with the industry!
Pave the way for a challenging career in tourism by expanding your industry knowledge and experience!
You have a chance to start a career in tourism with the second recruitment for the Tourism Orientation Programme (TOP). Funded by the Government and organised by the Hong Kong Tourism Board (HKTB), this structured programme will provide paid training for a year. It is ideal for candidates who want to enhance their competitiveness in the tourism industry through continuous learning and dedicated workplace attachments. Successful candidates will become Tourism Hosts in the front line of different service organisations to enhance Hong Kong’s international image as a leading tourism destination.
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