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Senior Officer, Direct & Digital Marketing

Blue Cross (Asia-Pacific) Insurance Ltd

  • Company Industries:Insurance/Pension Funding

Job Information

  • Post Date:2022-05-19
  • Location:Kwun Tong
  • Employment Type:Full Time, Permanent
  • Job Function:Insurance  Others
  • Benefits:Dental insurance, Double pay, Life insurance, Medical insurance, Performance bonus, Five-day work week

Job Description

Job Responsibilities:
  • Assist management to achieve financial targets of the department;
  • Assist management to develop digital channel and monitor channel performance;
  • Prepare marketing proposals with supporting to facilitate their approval;
  • Liaise with relevant stakeholders on operation issues and work out respective workflows to ensure smooth program implementation;
  • Assist management to plan and implement cross-selling programs, monitor their progress and take actions to improve performance;
  • Prepare market and customer intelligence to assist management in strategic and business planning;
  • Provide support in exploring new business opportunities with affinity partners;
  • Obtain and maintain licence as an individual insurance agent of Blue Cross with the Insurance Authority, and, where necessary, upon successful licensing as individual insurance agent with the Insurance Authority, advise on or arrange contracts of insurance or carry on regulated activity.
 Job Requirements:
  • Degree holder in business-related disciplines or diploma holder in insurance or related disciplines;
  • Fulfilment of the fit and proper criteria of the Insurance Authority for licensing as an individual insurance agent of the Company, and the minimum education and qualifications requirements, including but not limited to passes in IIQE Paper 1, 2, 3 & 5 [subject to the regulated activities to be conducted];
  • Qualified IIQAS, LOMA, ANZIIF (Senior Associate) or other related professional insurance qualifications an advantage;
  • Minimum 3-5 years’ relevant experience in marketing, preferably in insurance industry and/or digital marketing;
  • Experience in Direct & Digital Marketing management and project management.
  • A good team player with positive attitude and good interpersonal skill;
  • Sales oriented, self-motivated, proactive service attitude and can work under pressure;
  • Excellent command of spoken and written English and Chinese, and proficient in Microsoft Excel and Powerpoint.

We offer excellent career prospects and attractive remuneration package including 5-day work week, year-end bonus, life, medical and dental coverage, birthday leave, volunteer leave, well-being time-off, etc.

Please submit your application via our Company’s Career Opportunities webpage.

Personal Data provided by applicants will only be used for recruitment purposes and be handled in accordance with the Company's Privacy Policy Statement, which is available on our website. Applicants who are not contacted for interview within six (6) weeks may consider their application unsuccessful. The Company will retain the applications for a maximum period of six (6) months and may reconsider the applicants for other suitable vacancies within the Company, where appropriate.

Company Info

Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a subsidiary of AIA Group Limited. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel, and general insurance, which cater to the needs of both individual and corporate customers.
To keep pace with the development of the Company, we are now inviting self-motivated and competent individuals to apply for the following position:
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