Be creative in driving customer centricity and steer the relevant business functions for the development and delivery of customer strategy and proposition for existing and new customers.

Responsibilities: 

• Optimise omni-channel customer experience, identify online and offline touchpoints along the end-to-end customer engagement journey
• Launch customer campaigns end-to-end to drive the customer engagement journey, to maximise customer’s life-time value, and to unleash the potential of existing customer base
• Design the entire customer journey of target segments by understanding the customer lifecycle with FTLife and identifying the moment of truth within FTLife and across the New World Group’s eco-system
• Recommend initiatives to support customer repurchase, retention and acquisition of target segments and key customer engagement measurements
• Leverage Customer Relationship Management (CRM) solution to foster customer engagement, loyalty, retention and potentially new business opportunities
• Offer value-added service and experience to customers through partnering with different business units and engaging existing and potential business partners, manage the value-added services operations
• Drive the culture of on-going improvement, innovation and customer centricity, act as an internal customer advocate
• Keep abreast of market development and needs of customers/ distributors to develop sound customer experience proposition strategy

Requirements:

• Bachelor’s degree in Business Administration, Marketing, Finance, Economics, or related fields
• Minimum 8-10 years of work experience in marketing strategy, customer experience, and/or digital business transformation within financial services, preferably in insurance industry.
• Experience in converting data and analytics to track performance, define and execute customer experience strategy
• Ability to build strong relationship and communicate effectively across stakeholder groups, internally and externally
• Proven ability to influence across functional teams
• Good command of both written and spoken English and Chinese

FTLife Insurance Company Limited (“FTLife”) is one of Hong Kong's largest life insurance companies. Capitalising on a heritage of professionalism and excellence in serving clients, FTLife seeks to become a leading insurance group in Asia. It serves individual and institutional clients from a diverse portfolio of financial protection and wealth management products. FTLife aims to excel by cultivating lasting relationships, and dedicates itself to providing clients with best-of-breed financial services to help them lead fulfilling lives.

We offer challenging and rewarding career opportunities. We look forward to receiving your application for the following job opening.