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Brand Manager / Senior Brand Manager – Nutritional Product

Abbott Laboratories Ltd.

  • Company Industries:Medical/Pharmaceutical

Job Information

  • Post Date:2022-05-18
  • Location:Eastern Area
  • Employment Type:Degree
  • Job Function:Marketing / Public Relations  Marketing - Brand / Product Management  Marketing - General / Support &nb

Job Description

This position is responsible for product management to drive sales growth of nutritional products. Key responsibilities include the followings

  1. Work together with Marketing Manager to analyze customer and market data, develop marketing strategies to meet business objectives
  2. Plan, execute, monitor and evaluate various marketing programs including materials development, vendor management and merchandising activities to drive brand growth with control budget
  3. Independently manage routine product management responsibilities including A&P management, forecasting, product training, handling customer inquiries, etc
  4. Monitor sales performance, competitor moves and market trend on a regular basis with on time report for management review
  5. Collaborate cross-functionally across departments to drive brand growth
  6. Work closely with trade marketing & CRM team to deliver credible presentation / education to business partner and customer whenever necessary
  7. Work with ethical marketing/ affairs to identify the most compelling products claims of the brand based on research and technical materials

Requirements:

  • University’s Degree in Marketing or Business Management preferred
  • At least 4 years of brand management/ consumer marketing experience, preferably FMCG or Healthcare industry
  • A team player with good interpersonal, project management, analytical and presentation skills
  • Demonstrated ability of working with and managing people in a complex changing environment to deliver value-added results to the organization
  • Fluent in spoken and written English and Chinese (Cantonese and Mandarin)
  • Candidate with more experience will be considered as Senior Brand Manager

Company Info

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

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