Assistant Trade Marketing Manager (Brands & Category Partnerships)
Sephora Hong Kong Limited
- Company Industries：Wholesale / Retail
Job Information
- Post Date：2022-05-13
- Career Level：Middle
- Location：Quarry Bay
- Yr(s) of Exp：3 years
- Qualification：Degree
- Employment Type：Full Time, Permanent
- Job Function：Marketing / Public Relations Marketing - Brand / Product Management Merchandising & Purchasing
- Benefits：Dental insurance, Life insurance, Medical insurance, Performance bonus, Work from home, Five-day work week
Job Description
At Sephora, we value in providing our customers with the best online and offline shopping experiences. This role works under the Merchandising Team, you will play a key role in setting up the animations, campaign planning, as well as executing it within the Sephora HK omni channel distribution. This role reports to the Senior Merchandising Manager, and will be crucially involved in cross-functional collaborations to drive merchandising priorities.
Get ready to think creatively, work strategically, and make your mark at a leading global retailer. Together, we’re evolving, innovating, and reimagining the future of beauty and retail.
Brand Partnership & Trade Marketing
- Designing and deliver launches and trade marketing strategy for assigned brand/ group partners in accordance with financial goals and category objectives
- Negotiating with brands on both strategic and tactical levels (including brand budgets, co-ops, etc) to ensure continuous growth and profitability for Sephora
- Developing a keen understanding of the brands’ businesses, priorities, and products
- Coordinating all brand promotional activities and related events, including planning samples/GWP program, both online and offline, with all key brands
- Advising the brands on how to win at Sephora from a channel marketing standpoint, including sampling strategy, social media strategy, co-op advertising, and consumer messaging to achieve mutually beneficial business objectives
- Pitching brands to join Sephora-led category programs and negotiate support on mechanics, sampling and promotions
- Analysing and report on Sephora and brand ROI for collaborative brand programs, animations and sampling investments. Utilize data to make recommendations to deliver win-wins for both the brands and Sephora
- Identifying opportunities for new programs and partnerships. Build the business case to develop new ideas and innovations
Omni Animation, Thematic Activation & Campaign Planning
- Constructing an animation plan (brand planning and products selection) to set up an animation concept that meets customers’ needs, regional guidelines, new trends and sales to drive the Sephora voice
- Design, strategize and implement thematic animation objectives in accordance to the larger organization category priorities and trends
- Educate internal teams on upcoming thematic and animation objectives, especially to align store teams on overall vision and thematic goals to positively influence our customers
- Collaborate with internal stakeholders from category management, thematic campaigns, onsite activation, CRM, creative, loyalty , supply chain and Ecoms team on an integrated consumer-focused Omni merchandising, animation and activations strategy for both online and in-store channels
- Partner closely with regional Sephora teams as key contact person for thematic animation topics; while being able to advice internal teams to adapt and localize regional animation content for omni channel usage suitable towards local objectives
- Keen understanding of competition, leveraging on best practices across countries to design a top of class Sephora strategy towards online and in-store merchandising standard across markets and lead the voice of Sephora HK trends
- Support the Merchandising team on brainstorming and executing innovative retail concepts, customer journeys and brand experiences to bring thematic and category goals to life
- Work closely with the Merchandising team and relevant vendors to lead the in-store design elements and visual merchandising needs to meet thematic and/or campaign objectives
- Working with vendors and brands to set up all the guidelines and processes that are related to, but not limited to visual displays, store decoration, brand fixtures, seasonal displays, events, promoters, and staff incentives for Animations and Sephora initiatives
- Launching tenders to select vendors responsible for producing and implementing in-store design & visual merchandising, whiling managing the VM budget and project all controllable animation costs
We would love to hear from you if…
- You hold a Bachelor’s Degree or above
- You have at least 3 years of multi-brand Management, trade-marketing preferably in the beauty retail industry
- Demonstrated ability to develop brands/ category marketing strategies with strong commercial acumen
- You are equipped with strong IT and database skills (Excel, Word, PowerPoint); Knowing AutoCAD and Space Planning is an advantage
- You have excellent organizational skills and able to collaborate and lead projects
- You have strong communication skills with the ability to influence
- You are equipped with strong numerical and analytical skills
- You are diligent with good attention to details
- You are results-oriented
- You are able to work independently in a fast-paced environment
While at Sephora, you’ll enjoy…
- The People - You will be surrounded by some of the most talented, supportive, and kind leaders and teams – people you can be proud to work with.
- The Learning - We invest heavily in the development for our leaders and store casts. Not just product knowledge, but building a personalized career plan with you so you continue to evolve and build your skills.
- The Culture - As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in our DNA to innovate and, at Sephora, all 40,000 passionate team members are united by a common goal - to reimagine the future of beauty. You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This is the future of beauty. Reimagine your future, at Sephora
Company Info
Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora's unique, open-sell environment features an ever-increasing
amount of classic and emerging brands across a broad range of product categories including skincare, makeup, fragrance, body and hair care, in addition to Sephora's own private label.
Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.
Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, disruptive spirit and constant innovation.
Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.
Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, disruptive spirit and constant innovation.
Sephora operates approximately 1,900 stores in 29 countries worldwide, with an expanding base of over 200 stores across the Asia Pacific region including Australia,
China, Singapore, Malaysia, Thailand, Indonesia & India. We have 3 stores in Hong Kong locating at IFC Mall, Windsor House and K11 Art Mall.
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