What you’ll get to do:

• Define the growth marketing strategy, focusing on scaling up marketing reach, driving usage and optimizing conversion.
• Launch growth experiments to improve the speed to market of marketing initiatives.
• Define multi-channel and full funnel growth strategies based on product needs: SEO/ASO, SEM, social paid, traditional, mobile native and web, programmatic display
• Be responsible for targets and budgets for growth marketing programs, focusing on improving key metrics such as cost per metrics, retention and ROI. 
• Drive and succeed in marketing planning, execution and evaluation with internal and external partners / agencies
• Manage digital campaign growth, advertising and overseeing campaign execution. Also work closely with social media team as a amplifier

What you’ll bring:

• Bachelor's degree or equivalent practical experience.
• 6-8 years of experience in developing, and executing data-driven campaigns, hands-on experience with major digital platforms.
• Experience with end-to-end marketing strategy, including funnel and product optimization.
• Passion for data and analytics: being comfortable with using business intelligence tools such as Google Analytics, Appsflyer, Facebook Analytics
• The capacity for self-motivation, independent initiative and creative problem-solving
• Manage time and schedules to meet aggressive deadlines
• Business fluency in both written and spoken Cantonese, and English

Viu is a leading pan-regional over-the-top (OTT) video streaming service operated by PCCW Media Group. It is available in 16 markets including Hong Kong, Singapore, Malaysia, Indonesia, the Philippines, Thailand, Myanmar in Asia, the Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, the UAE and the newly launched South Africa.

Operating with both an ad-supported tier and a premium subscription tier with more features, Viu delivers premium Asian content in different genres from top content providers with local language subtitles as well as original production series under the ‘Viu Original’ initiative. 

Viu offers users express delivery of telecast content, streaming and download features, and localized user interfaces. With the patented Dynamic Adaptive Transcoding technology, Viu can provide the best viewing experience regardless of device or network conditions.

The service can be accessed via Viu app (available for free on App Store and Google Play) on connected devices, e.g. smartphones and tablets, as well as on web by logging into www.viu.com.