Accountabilities – Key Result Areas 

• Implement corporate marketing and thematic programs to support business goals & brand KPIs for a portfolio of fashion brands
• Develop digital marekting and social media content calendar, integrate social media strategies with PR, digital and event campaigns align with brand objectives
• Support the execution of various online marketing initiatives and end-to end logistics including direct mailings, eDM, SMS, copywriting, social media brand marketing, interactive online campaign development, etc.
• Liaise with potential collaboration for new partnership opportunities and engagement campaigns
• Manage digital marketing campaign budget, oversee campaign executions and post-campaign evaluations
• Ensure all digital marketing campaigns roll out effectively and successfully aligned with brand initiatives fulfilling business objectives and goals 

Experience / Qualification Requirements

• Degree holder in Marketing and related discipline
• Minimum of 4 years' solid experience in digital brand marketing with background from fashion and lifestyle related industries
• Excellent bi-lingual creative writing and communication skills in English and Chinese
• Passionate and observant about fashion and lifestyle news and trends, high-end brands and other relevant intelligence
• Creative, able to work with conceptual ideas and convert to innovative execution
• Confident, independent, presentable and comfortable in working with multiple stakeholders
• Candidates with less experience will be considered as Digital Marketing Executive

Competitive remuneration and benefit package will be offered to the right candidate. Please submit your application by clicking "Apply Now" below.

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Sure you want to know more about our company and brands, simply follow our

WEBSITE at http://www.ithk.com                                                                    

FACEBOOK at http://www.facebook.com/I.Ttheofficialpage                            

INSTAGRAM at http://instagram.com/ithk                                                       

WEIBO at http://e.weibo.com/ithongkong

I.T rides on a unique multi-brand, multi-layer business model that only proves to success: a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single-brand shops. Augmenting this diverse mix are respected brands from around the world that I.T licenses, and exclusively developed house brands.

IT, i.t, ete! and double-park are the flagship multi-brand stores, each appealing to contrasting individuals and tastes while retaining the passion that our company is renowned for. I.T shops are the home of sophisticated labels at the forefront of fashion, while i.t is the place for younger shoppers to find the best in fun, edgy casual wear. Fine footwear and accessories feature in the refined spaces of the ete! stores. At double-park, the latest in street wear and the lifestyle that encompasses it are explored in an experimental shopping environment.

Like those who shop at I.T, the team behind the company is energetic, open-minded and appreciates how fashion can form part of a modern lifestyle. Their dynamism and focus have propelled I.T into a major brand, in Hong Kong and in new markets beyond.

To cope with the business expansion of I.T, high calibre candidates are invited to fill the following position:-