Overall Purpose of the Role

• Developing and manage ecommerce digital platform and various digital technology projects with roadmap, product specifications, milestones, resource allocation and financial budget

Accountabilities – Key Result Areas

• Support the Digital Marketing Manager for the development and delivery of an integrated web-based, digital and mobile solution to cope with ecommerce business growth and strategy
• Support in developing and implementing digital marketing and thematic campaigns to support e-commerce business goals and development
• Plan, execute, optimize and report in-house paid media campaigns & analyze all digital channel performance
• Understand e-commerce competitiveness and customer behavior in respective markets via data analytics to maximize digital marketing efficiency
• Stay abreast of the latest industry trends and provide up-to-date marketing intelligence towards the growth of the company
• Responsible for customer database management, delivering report analysis on a regular basis on digital marketing performance results, customer segmentation and online purchase behavior to support e-commerce digital marketing strategy and CRM enhancement
• Support in execution and end-to end logistics of various digital CRM plans and programs by coordinating with internal departments on digital marketing communication composition such as eDM, SMS, social media communication, etc.

Experience / Qualification Requirements

• Bachelor or Associate degree (or above) in Marketing, Information Technology, Computer Science, Statistics or related discipline
• Minimum of 4-5 years' solid experience in digital brand marketing & CRM with background from fashion and lifestyle related industries
• Good understanding of digital, technical terms and mechanisms to drive digital platform developments
• Excellent bi-lingual creative writing and communication skills in English and Chinese
• Passionate and observant about fashion and lifestyle news and trends, high-end brands and other relevant intelligence
• Creative, able to work with conceptual ideas and convert to innovative execution
• Candidates with less experience will be considered as Senior Digital Marketing Executive

Competitive remuneration and benefit package will be offered to the right candidate. Please submit your application by clicking "Apply Now" below.

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Sure you want to know more about our company and brands, simply follow our

WEBSITE at http://www.ithk.com                                                                    

FACEBOOK at http://www.facebook.com/I.Ttheofficialpage                            

INSTAGRAM at http://instagram.com/ithk                                                       

WEIBO at http://e.weibo.com/ithongkong

I.T rides on a unique multi-brand, multi-layer business model that only proves to success: a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single-brand shops. Augmenting this diverse mix are respected brands from around the world that I.T licenses, and exclusively developed house brands.

IT, i.t, ete! and double-park are the flagship multi-brand stores, each appealing to contrasting individuals and tastes while retaining the passion that our company is renowned for. I.T shops are the home of sophisticated labels at the forefront of fashion, while i.t is the place for younger shoppers to find the best in fun, edgy casual wear. Fine footwear and accessories feature in the refined spaces of the ete! stores. At double-park, the latest in street wear and the lifestyle that encompasses it are explored in an experimental shopping environment.

Like those who shop at I.T, the team behind the company is energetic, open-minded and appreciates how fashion can form part of a modern lifestyle. Their dynamism and focus have propelled I.T into a major brand, in Hong Kong and in new markets beyond.

To cope with the business expansion of I.T, high calibre candidates are invited to fill the following position:-