As the global communications agency in the business of moving people, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.

BCW’s commitment to moving people starts with our employees. Here you’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them learn and grow as people and professionals.

We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve.

And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.

The Role:
BCW Hong Kong is currently looking for an Account Director with a primary focus on managing some large global portfolios of key Chinese clients. They will be expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation as well as support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

What you’ll do as you move with us:

• Work on a significant portfolio of Chinese clients, demonstrate the ability to profitably grow the client and build long-term relationship
• Maintain a strong rapport with journalists/bloggers/media members who cover your clients’ industries and businesses to optimize channels.
• Help develop media strategies, write pitch letters and respond to media queries
• Stay current on your clients’ businesses, industries and competitors and use your knowledge to develop comprehensive, strategic and integrated communications programs that complement the client’s business objectives and deliver results
• Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team
• Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints
• Manage client relationships and be the client’s key contact, counselor and strategic thinker
• Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press release etc.
• Be able to support senior directors and leaders in resolving client issues
• Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities
• Be proactive during new business brainstorms and take ownership of portions of new business proposals under the guidance of Directors and senior leaders

• Degree qualifications with 6 years or above of related public relations and communication experience, agency background OR with journalist experience is preferred
• Experience in handling communications responsibilities with a focus on B2B/ B2C technologies and/or technology enterprise will be a plus
• Experience in handling regional/global MNC technology client portfolios and China global companies will be an advantage
• Media industry/journalistic background will be an advantage
• Excellent written and verbal communication skill in English and Mandarin is a must

More about BCW:
BCW is the global communications agency that moves people on behalf of clients. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “Earned-Plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.

BCW Mission:
Organizations and industries are evolving at a rapid pace while operating in increasingly complex, connected stakeholder ecosystems. To grow and thrive in this environment, our clients need to engage colleagues, consumers, customers and other key constituents who are more diverse, elusive and over-stimulated than ever before. They have to move people – all kinds of people – to think differently, feel deeply and act urgently.

We move people with power and precision to move our clients forward. Join us in #MovingPeople.

Burson-Marsteller is a leading global public relations and public affairs firm.  We provide clients with strategic thinking and program execution across a full range of communication disciplines.  Our worldwide network consists of 73 wholly owned offices and 84 affiliate offices, together operating in 110 countries.