Job Description:

• Manage all digital advertising including Facebook ad, IG ad, Google ad, Youtube ad, Google Ad Manager, GDN/DFP etc to achieve desired goals

• Manage and execute social media campaigns through audience identification, benchmarking, competitive research and platform suggestions

• Plan, manage and optimize advertising budget on campaigns to obtain ROI / ROAS optimization and achieve KPIs
• Develop and execute content and technical SEO strategies to improve organic search performance
• Identify the latest digital trends and solutions, maintain and enhance the digital platforms up to the trend and fitting different stakeholder need
• Perform ad hoc duties as assigned by management

Requirements:

• Degree in Digital Marketing, Business, Computer Science or related discipline
• Minimum 3 years of work experience in digital advertising operations (e.g. facebook advertising)
• Social media savvy, passionate about digital media and social media
• Strong knowledge in Facebook Ad Manager, Google Ad Manager (DFP), GDN, Google Analytics and SEO
• Good mastery of excel reporting and sensitive to figures and analysis
• Work independently, self-motivated, detail-minded, multi-tasking, high responsibility
• Analytical mind with good communication skills
• Working Location: Tseung Kwan O Industrial Estate

Candidate with less experience will be considered as Digital Media Executive/ Social Media Specialist

Interested parties please click “Apply Now" to submit your complete resume with compensation history, expected salary and REFERENCE NUMBER or by post to Human Resources Department, 3/F, Sing Tao News Corporation Building, 7 Chun Cheong Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong

We are an equal opportunity employer and welcome applications from all qualified candidates. Information provided will be treated in strict confidence and only be used for recruitment related purpose. Applicant who is not invited for an interview within 6 weeks may consider their application not successful. All personal data of unsuccessful applicants will be destroyed within 6 months.

www.singtaonewscorp.com

Sing Tao News Corporation Limited is a media corporation with a vision to become a leading content and service provider serving global Chinese communities. Its principal activities comprise Media and Media-related operations including Newspapers, Magazines, Recruitment Media, Books and Content Services. The Company is listed on the Main Board of the Hong Kong Stock Exchange (stock code: 1105).

The "Sing Tao" brand dates back to 1938 when the daily newspaper of the same title was launched in Hong Kong. Over the years, "Sing Tao" has become recognised as a global name in the print media market. Leveraging on the strength of the brand, the Group's business has extended to a comprehensive portfolio ranging from free newspapers to magazines and electronic media. Based in Hong Kong and with a business network covering major cities of the PRC, the US, Canada and Europe, the Group employs around 1,250 staff worldwide.