The CAPITAL, MARIE CLAIRE HK and JESSICA platforms are looking for an SEO/SEM expert under Digital Marketing to manage all search engine optimization and marketing activities.

You will be responsible for managing SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on major search engines to maximise ROI.

Responsibilities 

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial, sales and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

 Requirements 

• At least 5 years relevant experience
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across major search engines
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS degree holders 

Interested parties, please email your resume with EXPECTED SALARY and AVAILABILITY.

South China Media is Hong Kong's key media group of lifestyle brands in the Chinese language. The Group provides a broad spectrum of four core marketing related services: Corporate Event Management, Digital & Mobile Content Management, Multimedia Services and Print Media. In alignment with our aggressive business development strategies, we are inviting high calibre individuals for the following position: