This role is responsible for building and enhancing FrieslandCampina HK ltd corporate branding and leadership of dairy nutrition through corporate communications, lobbying, brand public and media relations. The role will also be the gatekeeper of the company regulatory compliance in the corresponding markets including HK, Macau and China.

What We Ask

• Min. 5 years of experience with track record in Public Relations, Corporate Communications, Compliance and Regulatory Affairs
• Solid and up-to-date media network across all platforms and sections related to business, local news and feature (CSR, food and nutrition, parenting)
• Solid event management experience, from mass public event preferable
• Track record in digital PR preferable
• Experience in PR agency or product quality assurance is a plus
  

What We Offer

• Your salary is based on the weighting of your job, your experience and your training.
• FrieslandCampina does not however only compensate its employees with monetary rewards.
• We also consider it important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it.
• That’s why we invest in relevant training courses in your particular discipline.
• The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.
  

Vacancy Description

Corporate communications:

• Support Head of Corporate Affairs to develop Corporate Branding and be the key project leader
• Develop corporate branding materials for internal and external promotions and maintain balanced establishments of Corporate image, executive presence, CSR in order to support FCHK and brand leadership
• Plan and lead CSR and Public Relations programs, including but not limited to stakeholder management, program planning and execution, data management and onsite support
• Plan and lead executive and business interview for reputation building; conduct executive briefing and media management.
• Identify and drive appropriate award nominations
  

Public Affairs:

• Engage government officials on food regulation development; provide FCHK RA professional input when necessary
• Understand regulatory authorities / government departments agenda, map (potential) impact to FCHK business / business plans and provide trend updates to FCHK / FC BGs
• Support Head of Corporate Affairs to establish company stance regarding to regulation development
  

Brand PR:

• Support Brand PR. Provide advice on brand communications strategies, media angle and professional drafting
• Support effective KOL / influencer engagement. Advice on brand KOL engagement strategy and approaches, and corresponding materials development
• Support on PR agency selection and management, guide marketing on agency briefing, deliverables and result evaluation
  

Issue and crisis management:

• Gate keep the compliance of FC IFT Do’s and Don’ts guideline and HK Code
• Support issues and crisis communication
• Conduct news monitoring, news intelligence update
• Negotiation with local authorities when necessary
• Support internal audits from time to time
  

Compliance:

• Review advertising and packaging material to uphold quality standard and ensure regulatory compliance
• Build and enhance FCHK knowledge and readiness in issue management
• Proactive and in time alert / feedback of (potential) local regulation change and trend to Corporate / BG RA, Quality team and commercial team, and support contingency plan
• Closely communicate and collaborate with cross-function partners, including but not limited to Marketing, Sales and Operation teams, for product quality / recipe compliance reassurance
• Be source of local regulation development and changes

Interested parties please send your CV stating your current and expected salary by visiting the website as the following.

https://careers.frieslandcampina.com/global/en/vacancy/corporate-affairs-manager

FrieslandCampina (Hong Kong) Limited is a multi-national dairy company headquartered in the Netherlands, with a strong presence in the Asia Pacific that includes Hong Kong.  Royal FrieslandCampina provides around 1 billion consumers all over the world with dairy products containing valuable nutrients. With annual revenue of 11.5 billion euro. FrieslandCampina is one of the world’s five largest dairy companies.

In Hong Kong, our key consumer products are Infant Milk and Ready to Drink Milk under the brand names of Friso and Dutch Lady. In the Food Service, we are well known for market leader Black & White Evaporated Milk preferred by Tea Masters and long heritage Longevity sweetened condensed milk. We are expanding our business in the China market, Macau as well as Taiwan from our base in Hong Kong.

We are recruiting high calibre people to strengthen our team to further grow our market positions.