We are looking for an independent and passionate professional to join our team in Hong Kong. This person will serve as our Content Specialist, joining a group of creative and devoted communications specialists, working on multiple accounts to deliver impactful results to a diverse range of clients.

• "Power of One" - Part of the 13-agency network under the fully integrated Publicis Groupe, bringing together the best talents from the group
• Excellent office environment - spacious, stylish office with an outdoor terrace for some fresh air
• Good company and team culture 

SUMMARY

The ideal candidate will have deep capabilities in digital and social, including integrated marketing, word of mouth marketing, influencer marketing, social media marketing and branded content, with a strong body of knowledge and a strong body of client work. This candidate will contribute to the building and expansion of the social media offering at MSL Hong Kong whilst collaborating with the Core PR practice teams. This is a great opportunity for talented, digital-savvy PR & marketing professionals looking to further their career in integrated communications.

DUTIES

• Plan and write well-researched, entertaining and compelling content for social media platforms, (including but not limited to Facebook and Instagram), websites, integrated campaigns across public relations, social media, digital platforms and collateral items including the maintenance and update of social copies
• Recommend new content ideas to meet clients’ need, including new topics, new content categories or new media platforms
• Perform copywriting, translation and the editing of content to ensure copies align with client’s brand image and PR guidelines
• Contribute to the planning and management of a dynamic and engaging social calendar of events, content promotions or contests to drive user contributions with community and social media managers
• Working closely with the account servicing team, identify growth and engagement goals for each platform; develop, execute and analyze social media strategy across platforms
• Generate reports for the team on a regular basis on campaign/content performance
• Staying alerted to the social marketing landscape to identify latest trends and opportunities

REQUIREMENTS

• A degree in Marketing, Communications/Journalism, Creative Media, or a relevant subject
• Minimum 1-2 years in digital marketing / advertising / PR agencies or integrated media or content platforms
• Very good command of written English
• Excellent Social Media writing skills in Chinese (Hong Kong style), ideally also proficient in Mainland and Taiwanese style
• Track record of successful growth and engagement of audience through social networks
• A passion, coupled with in-depth, up-to-date knowledge of emerging social platforms, trends and practices
• A good team-player; yet a go-getter who are able to perform well with minimum supervision
• Ability to use data and reporting to track and improve performance of content produced

All information collected will be solely used for recruitment purposes only.

MANNING SELVAGE & LEE, Publicis Groupe’s flagship strategic communications and engagement consultancy, counsels global, regional and local clients in Asia with insight-driven, integrated campaigns that deliver impact. With the number one footprint in Asia, MSL has the largest PR, social media and events teams in Greater China (11 offices and 700 professionals) and India (12 offices and 500 professionals). MSL is actively working to lead the development of the industry with the regular publication of whitepapers/reports and innovative Learning & People Development programs to nurture talent.

MSL in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year three times in 2012, 2013 and 2016 by Campaign Asia, as well as Asia-Pacific Digital Consultancy of the Year 2015 and Asia-Pacific Consultancy of the Year 2013 by the Holmes Report.

MSL’s Hong Kong office is rapidly growing, and we’re looking for qualified candidates with the kind of drive, ambition and talent it takes to get noticed in an increasingly cluttered market.