Responsibilities:

• Responsible for the planning, implementation, and management of the company’s contents marketing plan for Facebook, YouTube, Google
• Analyze and provide insight reports around site traffic and other key metrics with Google Analytics, dashboards, and relevant business tools
• Manage, analyze, and optimize Digital Campaigns for HealthWorks including but not limited to Affiliate, Display, Paid Search, Facebook Ads, Retargeting, etc.
• Ongoing timely and accurate channel performance tracking, analysis, and actionable insights; Daily, Weekly, Monthly, Quarterly
• Manage and ensure media spend is efficient in driving campaign performance goals – i.e. Sales/ROAS and /or Awareness
• Drive and accelerate online marketing performance, improving conversion rates, scaling visits and conversions while steering on spend/visit and acquisition cost per order in support revenue and margin targets
• Provide ad-hoc and day-to-day marketing operation support for the internal team
• Stay abreast of the latest trends in social media discussion groups and provide up-to-date digital marketing intelligence towards the growth of the company

Requirements:

• High Diploma / Associate degree / Bachelor holder in Marketing, Advertising, Multimedia, Communications, or other related fields
• 2 years of hands-on experiences with a proven record in digital channels such as Google AdWords, Google Analytics, Facebook/YouTube paid promotion. Agency background is preferred.
• Google AdWords and Google Analytics Certification is a plus
• Experienced A/B testing landing pages and creatives
• Good communication skills, presentable, result-oriented, and able to work under pressure
• Good command of both written and spoken English and Chinese
• An organized, resourceful, fast learner, attention-detailed, and self-motivated individual
• More experience will be considered as a Senior Digital Marketing Executive

HealthWorks group「健康工房」 is one of the Hong Kong high reputable and pioneer in natural and TCM Health Food & Beverage manufacturers and retailers and has been established in 1989.  To cope with our business expansion, we are inviting dedicated professional to join our passionate group who care the sustainability and social responsibility.  Our mission is networking together for a better and healthier world.