The Customer Data Analyst is an integral role in business strategic decisions through analytics with a heavily data-driven approach and operational mindset. The candidate requires strong analytical skills, persistence in looking for solutions, good project management skills and ability to present a feasible strategic plan. 

Customer Analytics

• Develop customer intelligence by painting the customer journey, audience segment, and formulate customer-centric analysis;
• Create customer life-cycle models to support strategic planning to enhance customer loyalty;
• Analyze user behaviour and segment audience for remarketing;
• Take ownership in setup and conduct regular and ad-hoc analysis and reports as required;
• To take a leading role in the conversation with internal departments and stakeholders to understand campaign needs and provide recommendations on customer targeting approach;
• Keep track on KPIs and regular analysis on CRM and members’ performance.

General Analytics

• Build and maintain an analytical framework for regular reporting;
• To consistently monitor and review the CRM system performance and capability. Work closely with IT department on system enhancement;
• Handle a variety of data sets (from internal and external) and assist in data collection and data massaging;
• Project manage by working closely with Marketing Team, Planning team, IT Team and external parties to create and implement campaign and tool;
• Collaborate with internal and external teams to drive changes based on learning results;
• Perform other duties as assigned by Marketing & CRM Manager.

Desired Skills and Experience

• 3 years or above experience preferably from consumer and retail industry;
• Degree holder or above in Business/ Business Analytics/ Statistics or related disciplines;
• Proficient in MS Excel and Knowledge of SQL programming is a must;
• Experience in CRM is a plus;
• Multi-tasking skill with agility and flexibility with good prioritization;
• Strong communication skills and ability to articulate performance from a data-driven mindset;
• Able to work independently and under pressure, as well as cooperate well with team and stakeholders to achieve company goals;
• Excellent command of written and spoken English and Chinese;
• Proactive, responsible, willing to learn, and able to work independently and in a fast-paced environment;
• Immediate available is highly preferred.

We are an equal opportunity employer and welcome applications from all qualified candidates. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Human Resources Division. 

HARVEY NICHOLS HONG KONG is an upscale luxury fashion destination where our concept of leading trends, unparalleled and exclusive selection of international brands has made us the leader and the place to be for all fashion lovers in Hong Kong.  HARVEY NICHOLS stores situated in 13 major cities around the world like London, Dubai and Istanbul.

At HARVEY NICHOLS we are proud to say that our success is the result of the valuable contribution of all our employees, through their attitude, skills, knowledge and expertise.  We rely on a high level of personal and professional standards to deliver the quality of service that our customers expect and to maintain the excellent reputation of our brand.   

In return, we aim to provide employees with a positive, energetic and supportive working environment, in line with our ‘Excellent Customer Service’ philosophy and ways of working.