Job Description

We are seeking a self-motivated, outgoing individual, to complement our existing digital marketing team. The Senior Marketing Executive is responsible for providing marketing support to the team with responsibilities in promoting our sports & entertainment content in Hong Kong. You will be able to learn to manage digital marketing campaigns analytically and strategically.

Duties and responsibilities

• Support the development, execution, management and analysis of digital marketing channels (paid social, paid search, video, etc) for the OTT platform
• Drive content creation and curation, and make sure it is at highest standards, complying with brand guidelines across digital channels
• Work closely within and across departments to drive digital marketing initiatives to raise awareness of the OTT platform, to meet communications and business goals
• Drive a strong focus around quality; testing new features and with consideration for a wide range of scenarios and edge-cases
• Manage user systems for content, campaign, pack and eDM creation
• Liaise with agencies and partner with different departments to develop social media content to set digital and social strategy for assigned programs and initiatives, and maintain the social content calendar
• Manage the online community and grow its database, to ultimately, meet subscriptions targets
• Monitor and analyze online acquisition campaign performance, and make optimizations
• Track best-practices, engaging tactics, and competitive analysis, and update the team on an ongoing basis

Basic Job Requirements

• Degree in Marketing, Digital, Communications, and/or Media-related discipline is preferred
• 2-4 years’ experience in digital marketing, streaming services or agency experience
• Good organizational and time management skills with an ability to multi-task
• Excellent command of written and spoken English and Cantonese
• Proactive, detail-oriented and creative thinking
• Less experience will be considered as Marketing Executive

Plus to Have

• Proven experience in managing social media, and SEO/SEM and other performance campaigns
• Keen interest in sport events, movies, drama and digital contents
• Any technical experience is a plus

About now TV 

now TV is one of the world's largest commercial deployments of IPTV and Hong Kong's largest pay-TV provider. It is delivered by PCCW Media Limited, the multimedia and entertainment subsidiary of PCCW Limited. PCCW also holds interests in telecommunications, IT solutions, property development and investment, and other businesses. 

now TV offers the widest range of local and international content on its platform in Hong Kong. Its quality self-produced content includes two news channels and a diverse line up of entertainment and infotainment programmes. This is complemented by the best of Asian and international content and brands across news, entertainment, information and sports genres including the exclusive Barclays Premier League. 

now TV’s premium content can be accessed through linear TV channels, on-demand and via OTT companion apps while on the move. now TV can also be enjoyed on the eye devices provided by HKT, the telecommunications business of PCCW. 

To learn more about now TV, please visit http://nowtv.now.com/.