As the global communications agency in the business of moving people, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.

BCW’s commitment to moving people starts with our employees. Here you’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them learn and grow as people and professionals.

We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve.

And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.

The Role:
As a Senior Account Executive, you are expected to work on one or more clients and play a key role in ensuring the proper execution of client activities. You will contribute to BCW’s performance by supporting the senior team members/leaders in managing client relationships and integrated communication (IC) programs, satisfying and delighting clients, generating new business and developing strong teams. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

What you’ll do as you move with us:

• Be the go-to person for the client by staying current on your client’s businesses and industries, understand current trends and hot topics related to your clients
• Be passionate about the media and understand how to build creative campaigns to resonate with different target audiences and journalists from different sectors
• Play an active role in supporting the senior team members in implementing plans
• Be passionate about coming up with great ideas, making use of insights, research and creative technology to bring your client’s products or services to life
• Excellent written communication skills, helping to develop quality materials such as press releases, speeches, reviewer’s guides and feature pitches
• Maintain relationships with prominent media members inside and outside your clients’ industries and stay current on any news that can be used for the benefit of clients
• Stay updated on social media trends and build relationships with key influencers
• Be detail driven and efficient at creating professional meeting minutes, status reports, campaign summary reports and general account activity reports.
• Constantly be on the look out for new proactive opportunities for your clients and support the senior team members in winning new business within existing and potential clients; lead research projects and be able to provide accurate and precise research findings based on key insights as well as contribute to brainstorms
• Be an effective team player and create an inclusive working environment that welcomes opinions, ideas and suggestions from all sources
• Help the senior team members in providing on the job training (eg, research, news monitoring etc.) to junior team members and delegate tasks with intended timelines and clear expectations of outcomes

Experience that contributes to your success:

• Degree qualifications with 2 years or above of related public relations and communication experience, agency background is preferred
• Experience in handling integrated communications responsibilities with a focus on B2C technology and lifestyle
• Experience in handling regional/global clients or “China global companies” will be an advantage
• Excellent written and verbal communication skills, including translation skills, in English and Mandarin is a must

*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.

More about BCW:
BCW is the global communications agency that moves people on behalf of clients. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “Earned-Plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.

BCW Mission:
Organizations and industries are evolving at a rapid pace while operating in increasingly complex, connected stakeholder ecosystems. To grow and thrive in this environment, our clients need to engage colleagues, consumers, customers and other key constituents who are more diverse, elusive and over-stimulated than ever before. They have to move people – all kinds of people – to think differently, feel deeply and act urgently.

We move people with power and precision to move our clients forward. Join us in #MovingPeople.

Burson-Marsteller is a leading global public relations and public affairs firm.  We provide clients with strategic thinking and program execution across a full range of communication disciplines.  Our worldwide network consists of 73 wholly owned offices and 84 affiliate offices, together operating in 110 countries.