We are looking to hire a dedicated content writer to create content for Amazon and website listings, blogs, articles, product descriptions, social media, user manuals, and packaging.

To be successful as a content writer, you should keep abreast of the latest SEO techniques and be able to contribute to the development of strategies that will increase reader engagement.

Content Writer Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content.

• Strong understanding of our brands (Wasserstein, Lectron, Dartwood), to enable a unique brand voice and positioning, channel strategies to shape, explain and position our unique value propositions.

• Developing content for Amazon and website listings, blogs, articles, product descriptions, social media, user manuals, and packaging.

• Actively participate in the ideation process leveraging customer insights, audience research, campaign and channel analytics, brand insights and industry/market data to develop content.

• Proofreading content for errors and inconsistencies.

• Editing and polishing existing content to improve readability.

• Conducting keyword research and using SEO best practices to increase traffic to the company website.

• Creating compelling headlines and body copy that will capture the attention of the target audience.

• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

• Native English speaker

• Interest in smart-home accessories and the electric vehicle industry.

• Proven content writing or copywriting experience.

• A portfolio of published online articles.

• Excellent writing and editing skills.

• The ability to work in a fast-paced environment.

 We are a manufacturer of two hardware consumer brands Wasserstein and Lectron. 

'Wasserstein' is our smart home accessory brand and 'Lectron' is our electric vehicle charging and charging accessory brand. Our products are built by contract manufacturing partners in mainland China and sold through through our B2C and B2B channels in the US via Amazon, Best Buy, Target, Home Depot, Lowe's, eBay and many more.

Our core expertise in identifying consumer products ideas; designing, manufacturing & executing these ideas together with our digital marketing and e-commerce first approach will put us on track to become a modern, integrated, 21st century brand builder

Within the first 5 years, the business has grown from zero to more than US$30m in annual revenue. We are looking for proactive, independent and entrepreneurial problem solvers who can join us on our exciting growth trajectory.

German born. Started his career in in investment banking in London. Spent a few years in M&A & Private Equity in London in Zurich before moving to Hong Kong. 

Hoping to bring the same focus, rigor, energy and discipline to ourbrand that can be found in top banks around the world. 

I am proud of our young (5 year old) company that is self-funded, profitable, has US$40m in sales annually and growing rapidly.