CRM Executive
Casetagram Limited
- Company Industries：Information Technology
Job Information
- Post Date：2022-05-27
- Career Level：Entry Level
- Location：Kwun Tong
- Yr(s) of Exp：2 years
- Qualification：Degree
- Employment Type：Full Time, Permanent
- Job Function：Sales CS & Business Devpt Business Development
- Benefits：Dental insurance, Life insurance, Medical insurance, Performance bonus, Five-day work week
Job Description
Purpose of Position
- CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. We’ve reached 1 in 7 millennials and are expanding our team in order to deliver the best-in-market engagement and products for our growing community.
- A CRM Executive would be responsible for coordination in applying the best practices of our existing global membership Casetify Club to bring better customer retention rate and hence uplift the business. He/ she will need to understand the customer behaviour of the local market & require a strong data insight on how to localize the program and hence enhance the program experience.
- Assist CRM Manager to execute marketing strategy for how we onboard, engage, upsell, repurchases and prevent churn for our users on the web / app / retail platforms
- Become an expert on the customer journey. Develop a deep, data-driven understanding of customer mindsets, behaviors
- Prepare data to understand customer segmentation and behaviors
- Manage customer data cleansing and update
- Operate of the membership club
- Execute marketing automation campaigns Define metrics, measure performance, monitor KPIs and derive actionable insights
- Build data dashboard and maintain regular CRM KPI reports
- Execute A/B and multivariate tests to fine tune flows, segments and messages
- Support in localising and executing retention strategies.
- Bachelor’s degree in Business Analytics, Statistics, Computer Science, Marketing or related discipline
- 2+ years experience in CRM, retention or loyalty membership program management
- Familiar with the execution of eDM, push notifications, in-app message and SMS
- Experience in defining user segmentation, customer lifecycle management, modelling and hypothesis testing
- Advance knowledge in MySQL, Excel and database data structure
- Previous experiences with marketing automation tools such as Twilio, Salesforce would be preferred
- Experience in managing global membership program will be a big plus
- Experience in omni channel business nature is a big plus
We offer an attractive salary + benefits package including occasional company outing. Ready to join the team? Email your resume with expected salary to us!
Any personal data provided will be used for recruitment related purposes only and will be treated in strict confidence.
Any personal data provided will be used for recruitment related purposes only and will be treated in strict confidence.
Company Info
Casetify® is the world’s first social design service that provides you with a fun and easy way to create custom mobile cases with Instagram and Facebook photos via our patent-pending technology platform.
Casetify is a start-up founded in October 2011, based in Hong Kong & Los Angeles. We are loved by celebrities around the globe including Snoop Dogg, Lionel Messi and Jamie Oliver. Have you always dreamed of working for a fast paced start-up? Do you get excited about being part of a team who is loved by Mashable and Gizmodo? If yes, then read on!
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