The Lenzing Group is a world market leader headquartered in Austria, with production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers. Its portfolio ranges from dissolving pulp to standard and specialty cellulose fibers. In addition to its core business of fibers, the Lenzing Group also operates in the field of engineering and plant construction. The Lenzing Group invites applications for the position of Marketing & Branding Communication Manager NEA (Textile) to be based in Hong Kong. 

Reporting to the Senior Commercial Director, AMEA & NEA, the successful candidate would be responsible mainly for:

• Develop effective regional and local marketing communication strategies and plans(calendars) for the assigned region covering the key elements of the marketing mix (trade marketing, promotion management, marketing communication, online, CRM and training). These plans need to be agreed upon with business management and regional/local management.
• Lead the regional team to execute the above-mentioned plan(s)/calendar(s) in order to achieve marketing and business objectives and consequently monitor and report on the progress hereof.
• Manage the marketing budget for the assigned region and monitor on progress and potential of new concepts and products coming from business development.
• Manage and drive the use of key marketing tools and assets in the region.  
• Organize and evaluate key marketing events, exhibitions, customer events and fairs in the assigned region.
• Generate actionable insights into regional and local consumer and customer behavior (motivation/needs/purchase/usage) through the market and consumer research and liaison with customers, distributors, clients, within the existing key markets and new markets.
• Build competitor intelligence, hence develop a highly competitive portfolio and anticipate/counter-attack key competitor actions.
• Identify and liaise with the potential brand and retail partners in terms of co-branding arrangements. Consequently set up formal agreements together with legal.
• Initiate and check regional feasibility of new concepts/fiber types

• Post Graduation Degree in Advertising, Marketing Communication with Minimum 5 years of extensive experience in the full spectrum of marketing; 
• Highly prefer a background in MNC, entrepreneurial, customer-oriented Marketing Expert with substantial knowledge of B2B/B2C branding on a regional scale and key markets level, pro-active with a sense for opportunities;
• Extensive experience to coordinate internal and external parties.  Globally, regionally and locally;
• Be a team player who functions well in a multi-cultural environment with complicated team matrices regionally and globally;
• Strong networking skills, leadership skills, intercultural sensitivity, convincing communication, solid market research, analytical skills, out of the box thinking professional, creative and innovative mind;
• Proficient in English, speak Asian Languages (Japanese, Korean & Mandarin...etc) will be an advantage.

The annual compensation for this position will fit regional practice and depends on qualifications and experience. Additionally, you will also take part in the Lenzing Group bonus system.

Take the chance to contribute to the success of Lenzing Group's new strategy! We look forward to your application.  

The Lenzing Group

For 80 years now, Lenzing has been looking beyond fiber. Inspired by the needs of the world, we create smart and exciting solutions made from natural wood – for consumers, for our business partners, and for an environment worth living in. Our expertise and passion are dedicated to support the industry, brands and retailers – in sectors like fashion, beauty care or hygiene – by providing products and services that maximize value creation from both the environmental and the economical perspective. Our tenacity and engineering excellence also drive the development of innovative plant & process technologies. Lenzing offers great career opportunities for tech-savvy tinkerers, life-oriented researchers and visionaries with a strong sense of responsibility. We are innovative by nature. How about you?

For more information, please visit our website: http://www.lenzing.com/