Duties and Responsibilities:

BRAND BUILDING

• The position is accountable for assisting the Director of Sales & Marketing in maintaining the smooth operation of the department, budget preparation, developing and implementing the marketing plan
• Works closely with NWD Brand team for brand strategies from Owner’s Office
• Plans, directs, controls, coordinates and participates in all communications activities
• Develops a public relations programme for K11 ARTUS based on its marketing goals
• Develops media contacts, plans media activities. Acts as hotel’s liaison with media to promote good publicity and counteract negative publicity
• Explore, liaise and execute brand collaborations with similar-minded businesses / brands
• Plans and coordinates sponsorship activities to drive brand awareness
• Pitch for awards, regional or international, to drive publicity and brand awareness

BUSINESS-DRIVEN OPPORTUNITIES

• Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets
• Establishes leads from the study of media and form personal contacts; coordinates sales leads with Sales & Leasing Departments
• Prepares promotional press releases on personalities among Artisans of the K11 ARTUS and on newsworthy events in the hotel
• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs, KOLs, KOCs and media to promotional activities; prepares and issues press releases to appropriate trade and consumer media
• Track ROI for marketing campaigns

MARKETING ASSETS & ARCHIVE

• Establish systematic filing of hotel marketing assets (videos, photos, media releases, public statements, and items with historical meaning to the hotel)
• Prepare regular coverage report
• Plan hotel photography & videography when necessary

CREATING SHARED VALUE

• Network with industry experts, monitors awareness of competitor activities and use information when developing strategies
• Engage with NW Sustainability to drive CSV at ARTUS
• Organize and participate in events to build community and boost brand awareness

CRISIS MANAGEMENT

• Be proactively aware of situations that may potentially lead to any level of crisis; monitor public platforms
• Initiate communication with DOSM & GM, draft holding statements and/or take any form of necessary action after discussing with management
• Provide options with flexibility, and swift action according to situation

GUEST COMMUNICATION

• Investigate comments, requests, and inquiries and coordinate with departments concerned;
• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests
• Perform any other reasonable duties as required by the Management from time to time

Requirements:

• Bachelor’s degree in business, marketing or other relevant disciplines;
• Minimum of 5 years' relevant working experience in marketing, branding, corporate communication or related fields
• Good understanding and comprehensive knowledge on marketing communications environment in Hong Kong, knowledge in mainland China is a plus
• Strong business acumen, strategic mindset, detailed oriented, creative and passionate in agile environment
• Proven success in launching marketing campaigns in driving online awareness/buzz
• Be creative and possess positive work ethics, strong result orientation, good time management, maturity, resilience and attention to detail and accuracy
• Independent, outgoing, self-motivated and detail-oriented
• Flexibility in dealing with last minute demands and when instilling a “Can-do" attitude
• Excellent spoken and written communications and presentation skills in English and Chinese/Putonghua

K11 ARTUS – new luxury residences in Victoria Dockside to open in summer 2019.

We are inviting you to join our energetic team. We need your creative mindset and valuable experience to make a remarkable movement.

https://www.artus.com.hk