WeLab is a leading fintech company in Asia,  which operates one of first licensed digital banks in Asia – WeLab Bank, as well as multiple leading online financial services businesses including WeLend and WeLab Bank in Hong Kong, WeLab Digital (我来数科), Taoxinji (淘新机), Wallet Gugu (钱夹谷谷) and Tianmian Tech (天冕科技) in Mainland China and Maucash in Indonesia. WeLab aims to bring joy to everyone’s financial journey. We strive to improve people’s lives by reinventing financial services through game-changing technology. We put our people first, whether it’s our customers or our employees.

We are an energetic and passionate team that can deliver and execute. We are looking for other intellectually curious, open-minded and smart-working individuals who are just as passionate as we are about making financial services enjoyable. Now you have the opportunity to join us on our journey to achieve our vision and be part of building a better financial future for everyone.

About you:

• You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
• You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
• You are comfortable with ambiguity and extremely resourceful (in your past life you could've been a detective)
• You always find a way to get things done without sacrificing the quality of your work, integrity and values. No task is off limits for you.
• You are humble and prioritize the success of the team over your own with an eagerness to help those around you
• You don't shy away from challenges and have the ability to bounce back from setbacks

What you’ll do and what success looks like in this role

• Recommend media plan based on campaign performance and data that deliver the brief from Head of Marketing and Team-wide discussion to achieve business target
• Manage reporting and monitor the media effectiveness and generate learnings for media planning, accountable for digital reach & conversion optimization by working with media agency
• Assist team manager on budget planning and approval, and monitoring of results to evaluate marketing efficiency and optimization
• Maximize Return on Advertising Spending (ROAS) across paid digital channels and develop ongoing reports to measure and performance media ROI
• Work with Creative and Media agency to maximize brand awareness and product exposure through partner/Third party platform sites and associated marketing tools to optimize purchase funnel
• Leverage most effective and efficient search keywords that will optimize our traffic to website/Appstore and drive conversions to open bank accounts
• General marketing knowledge that can assist to manage & execute direct communication to consumer or via agency with third party vendors
• Represent team as task force member (such as for loan business) for performance marketing input and provide expertise advise or proactively recommend initiatives in delivering marketing KPIs or any strategic agenda
• Collaborate with stakeholders from product team and other functions for any initiatives that can help in driving sales to achieve target
• To be the go-to person or acquire relevant new knowledge that would be useful to optimize our marketing funnel integration to ensure there is end-to-end tracking from media to website/app. 
• To be the consolidator of multi-source data eg Google Analytics, Looker (internal performance data), Appstore/Google Play performance, and other relevant platform that give us data-based insights to improve performance

What is required and what we’re looking for

• At least 8-10 years of working experience in media/performance marketing
• Good knowledge of digital marketing principles such as funnel optimization, UX, A/B texts, with the knowhow to derive consumer insights
• Experience in media management, site management, technical platforms availability to optimize our performance marketing
• Experience working in banking or financial industry would be preferred
• Goal-oriented, aim high to achieve better result
• Strong analytical skills and data-driven thinking
• Agency management: Engage, energize and enable agencies to identify opportunities for service improvements
• Good communication and presentation skills to explain complex information internally/externally
• Hands-on experience with running marketing campaigns and using digital platforms and campaign management tools (Facebook Ads, Google AdWords etc.)
• Understanding on site pixel installation, website tagging and retargeting methods for social media and brand sites is a plus

WeLab perks:

• Competitive salary
• Learning and development stipend, because we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn
• Work hard and laugh lots (chicken wings and french toast, etc.) with a high-performing, fun and diverse team
• Weekly afternoon teas and fully stocked fridge
• Coffee stipend
• Conveniently located office surrounded by diverse and delicious lunch options
• Lively office with gaming consoles and a ping pong table
• Fun extracurricular activities with your colleagues like hiking, yoga, badminton, wine tasting, dragon boat racing, rock climbing, etc.
• Employee referral bonuses

Awards & recognition:

• Financial Times (FT) 2020 Asia-Pacific High-Growth Companies – #2 ranked company
• 2020 CNBC Disruptor 50 List – #11, only company included from Hong Kong and just one of five from Asia

We offer competitive salary package to the successful candidate.  If you are interested in joining this exciting team, please apply with resume via the "Apply" button.

All information provided by applicants will be used for recruitment purposes only. Information of unsuccessful applicants will be destroyed within 24 months of receipt.

WeLab is a leading fintech company in Asia with one of the first virtual banks established in Hong Kong. WeLab provides financial services by creating seamless digital experiences to over 36 million customers across Hong Kong, Mainland China, and Indonesia.

Using its proprietary risk management technology and advanced AI capabilities, WeLab effectively analyzes unstructured mobile big data within seconds to provide innovative financial services and offer consumer financing solutions for individual customers. The company also offers B2B enterprise solutions by partnering with traditional financial institutions, which utilize WeLab’s technology to offer fintech-enabled services to their customers. WeLab operates WeLend and WeLab Bank in Hong Kong, Wallet Gugu (钱夹谷谷) and Tianmian Tech (天冕科技) in Mainland China and Maucash in Indonesia. 

WeLab’s investors include Malaysian sovereign wealth fund Khazanah Nasional Berhad, CK Hutchison’s TOM Group, International Finance Corporation (a member of the World Bank Group), Alibaba Entrepreneurs Fund, Sequoia Capital and ING Bank.