Neo Derm Group

Since its inception in 1997, Neo Derm has always been an innovative pioneer leading the medical aesthetic industry riding the waves of AI and Big Data. Neo Derm has grown a consumer platform Gratus (www.gratus.com.hk / www.gratus.com.cn) to deliver personalized beauty solutions to consumers in Greater China region.

Established in 1997 and headquartered in Hong Kong, Neo Derm Group is the leading medical aesthetic enterprise operating over 28 medical beauty centers and 8 concept stores in prime business locations across Hong Kong and China with 1500+ employees.

Platform Growth Manager

Role and Responsibility:

Platform Growth Strategy

• Collaborate with wider stakeholders, lead and drive marketing and community strategies across the company from platform growth to audience retention and engagement
• Design and launch initiatives achieving lead conversion, engagement, and retention metrics as well as brand awareness building
• Set out an effective strategic marketing and campaign plan and performance measurement metrics that aligns to the wider business goals
• Oversee platform marketing channels and other social, distribution channels that breeds a thriving community
• Provide strategic input on all digital content and campaign
• Work closely with cross-marketing teams to create a best-in-class integrated customer journey leading new customers to ongoing engagement and increasing stickiness. Review campaign roadmaps and prioritization of implementations based on data analysis
• Lead the execution of key digital strategies including digital media, SEO, SEM, programmatic targeting, digital content and analyze metrics to deliver insightful reports that demonstrate traffic growth impact

CRM & Data analytics

• Optimize Marketing Performance - Collects and interprets data to measure performance against goals to drive continuous improvement and inform agile business decision-making
• Develop customer journey map and optimize engagement based on platform analytics
• Collaborate with data & insight team to analyze the performance of digital channels, understand consumers’ behavior at various stages of the lifecycle to develop insight-based engagement programs
• With the usage of data and analytics, identify and see growth opportunities and develop winning formula

To qualify, individuals must possess:

• Elite university graduate in Data Science, Marketing, Business Administration or related disciplines
• 8+ years of relevant experience from platform business or prominent CRM programs
• Entrepreneurial attitude, with a desire to pioneer strategic imaginative approaches, results & profit-oriented
• Strong business mindset and data analysis skills, project management skills in the areas of growth hacking
• Experiences in growth hacking for consumer platform / mobile based business in HK or in Greater China
• Experienced in formulating cost effective lead and conversion strategy including search marketing, social marketing, membership, partnership, referral program
• Sounds understanding of customer experience and best-in-class UI/UX development
• Strong collaborative leadership with excellent communication and influencing skills
• Strategic and conceptual thinker with demonstrated experiences in brand building and positioning
• Fluency in both English and Cantonese

We offer excellent career prospect, medical benefit and competitive remuneration to the right candidate.

All personal data collected will be treated in strict confidence and be used for recruitment purpose only.

Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating over 28 medical beauty centres and 8 concept stores in prime business locations across Hong Kong and China.

Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopt flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.

To cope with our rapid expansion, we are seeking high caliber professional to join us. For more information, please visit our recruitment site at http://career.neoderm.com.hk/ .