Responsibilities:

• Liaise with local business units to plan and execute integrated digital marketing strategies on different platforms, including but not limited to Search Engine, Display and Social Media
• Setup and manage Google AdWords, Google Display Banners, Instagram, Facebook and YouTube Ad Campaigns
• Provide ROI analysis of all marketing campaigns and sales activities to maximize effectiveness
• Analyse and research social media and digital trends and provide insights on competitors
• Connect the dots between data analytics and digital marketing objectives to optimise marketing spending
• Analyse media performances with different tracking tools such as Google Analytics
• Present and interpret from figures and data to generate marketing and business insights
• Assist in data entry, report preparation, data processing and interpretation
• Prepare regular management report and dashboards on business performance metrics
• Perform other ad-hoc projects as assigned

Requirements:

• Bachelor’s Degree in Marketing, Business Management, Computer & Information Sciences or related fields
• 2 years or above relevant experience
• Computer literate in MAC OSX and proficiency in MS Office
• Experience in campaign management, e.g. Google AdWords, Yahoo, Facebook for Business, YouTube, etc.
• Experience in using different analytic tools for campaign optimization, such as Google Analytics and SEMrush is an advantage
• Excellent skills in digital marketing campaign tracking, analysis, and optimization
• Strong insights of digital advertising concepts, strategies and best practices
• A highly motivated self-starter and good at multi-tasking
• Able to work independently, under tight schedule and a fast-paced environment
• Outstanding and positive team player
• Proficiency in both spoken and written English and Chinese, and knowledge in Asian language is a plus

Techtronic Industries Company Limited is a fast-growing world leader in Power Tools, Accessories, Hand Tools, Outdoor Power Equipment, and Floorcare and Cleaning for Do-It-Yourself (DIY)/Consumer, professional and industrial users in the home improvement, repair, maintenance, construction and infrastructure industries. The Company is committed to accelerating the transformation of these industries through superior environmentally friendly cordless technology. The TTI brands like MILWAUKEE, RYOBI and HOOVER are recognized worldwide for their deep heritage and cordless product platforms of superior quality, outstanding performance, safety, productivity and compelling innovation.

Founded in 1985 and listed on the Stock Exchange of Hong Kong in 1990, TTI is included in the Hang Seng Index as one of their constituent stocks. The Company maintains a powerful brand portfolio, global manufacturing and product development footprint, as well as a healthy financial position with record worldwide 2021 annual sales of US$13.2 billion, with over 47,000 employees as of the first half of 2022.