Your New Role

We are now looking for a Senior Product Manager to join our Product team in Hong Kong. The successful candidate will be responsible for driving innovation and organic growth in product development.

Key Responsibilities

• Drive innovation and organic growth in product development with product design, data and architecture teams.
• Keep track of and understand the competitive landscape and evolving market needs, user research and identify product positioning.
• Monitor user feedback and performance results to prioritise and ensure features and tasks are delivered as expected.
• Conduct monthly product/service analysis, to identify areas for improvement and sharpen product ecosystem and customer experience.
• Conduct and improve product architecture for penetration and engagement, maximize the reach and every touchpoint's value from all organic channels to overall page experiences in the ecosystem.
• Collaborate with business teams to provide product/digital solutions and strengthen the framework for penetration, retention and monetisation strategy.
• Translate the requirements into PRD/URS documentation including epic, user story, flow diagrams, success metrics, scope of work with data collection, risk management and monitoring mechanism. Lead end-end product lifecycle from conception, defining KPI, through to go-to-market plan and systematic monitoring.

What makes you succeed

To be successful in your new position, it is essential to have the following skills:

• Degree holder in Information Technology, Computer Science, Marketing or related discipline.
• 6+ years of experience in digital product management, with experience in roadmaps for penetration growth.
• Experience managing/leading a team.
• Ability to communicate key goals and consistently create momentum for a project across teams with sometimes competing priorities in a dynamic environment.
• Strong analytical skills and proven ability of data-driven decision-making, ability to define and manage qualitative and quantitative research and measurement plans.
• Strong experience in ASO, SEO, Firebase, Information and Frontend Architecture.
• Strong conceptual thinking and digital product design sense.
• Good understanding of OTT, payment technology, payment channels and industry players in APAC.
• Experience in marketing automation and attribution platforms, user journey and approaches and UI/UX patterns required to make them a success.
• Proficiency in Figma, Miro, JIRA or other project management tools.
• Digital-savvy and knowledgeable on the latest digital trends preferred.
• Excellent communication and presentation skills in English, Mandarin and Cantonese.

Viu is a leading pan-regional over-the-top (OTT) video streaming service operated by PCCW Media Group. It is available in 16 markets including Hong Kong, Singapore, Malaysia, Indonesia, the Philippines, Thailand, Myanmar in Asia, the Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, the UAE and the newly launched South Africa.

Operating with both an ad-supported tier and a premium subscription tier with more features, Viu delivers premium Asian content in different genres from top content providers with local language subtitles as well as original production series under the ‘Viu Original’ initiative. 

Viu offers users express delivery of telecast content, streaming and download features, and localized user interfaces. With the patented Dynamic Adaptive Transcoding technology, Viu can provide the best viewing experience regardless of device or network conditions.

The service can be accessed via Viu app (available for free on App Store and Google Play) on connected devices, e.g. smartphones and tablets, as well as on web by logging into www.viu.com.