The Company:

Lifestyle Federation is a premium lifestyle experience advisor and restaurant operator. We specialize in providing value-enhancing insights and strategic advice to our clients. We believe in quality lifestyle dining experiences and is dedicated in serving only the best food and beverage to our customers. We also operate high-end fine casual restaurants, corporate cafeteria and kiosks, baked to order rice and international curries. Lifestyle Federation is a high growth company with aggressive expansion plans in both Hong Kong and the Greater Bay Area.

 The Job:

 The successful candidate will report to the General Manager of Business Operations and is the leader overseeing the marketing and media relations function for the Group. This role is responsible for developing and implementing marketing strategies, plans and activities, managing budgets, building and strengthening the corporate brand and media relations.

 Major activities include:

 l    Lead a team to develop and implement all marketing and promotion strategies and plans, manage campaigns

l    Build brand presence and strengthen customer engagement through multiple media channels

l    Maximize brand exposure through generating editorial coverage and engaging customers via both online and offline media platforms

l    Write, edit, and proof-read short form content (ads, social media, Instagram) and long form content (articles, research, email marketing)

l    Create and oversee all creative production (photography, graphic design, video and audio content)

l    Optimize content for SEO purposes

l    Initiate and produce video and audio series for content development (such as interviews, film events, promotions etc.)

l    Monitor voices, noises and intelligence via media, including newspapers, magazines, social media sites and blogs

l    Maintain a consistent time of voice and restaurant brands across all content channels

l    Assist team in launching and promoting new restaurants

l    Stay abreast of the marketing trends and bring fresh ideas to the teams

l    Monitor, evaluate and analyze ROI on branding and advertising performance on a regular basis, recommend and execute appropriate plan changes to achieve optimal results

 The Person:

l  Degree in marketing, English and/or Chinese, design, media, journalism, communication or related disciplines

l    At least 5 years’ relevant experience in writing, PR, or content editing ideally with F&B background

l    Proven experience in managing digital and social media platforms including Instagram, facebook, openrice, youtube and other video sharing platforms

l    Demonstrated writing and editing skills (bilingual)

l    Knowledge in filming and curating short videos

l    Ability in leading a small team, able to work independently and collaboratively with cross functional teams

We are a modern breed of business that promotes a finer appreciation to lifestyle through our goods and services. To cope with our rapid business expansion, we are looking for high caliber candidate to fill in the following post.

To understand more please visit: www.lifestylefed.com