Assistant Manager (Digital Marketing) - Marketing & Corporate Communications (BCT-MCD16)
BCT Financial Limited
- Company Industries：Financial Services
Job Information
- Post Date：2022-06-16
- Career Level：Middle
- Location：Sheung Wan
- Yr(s) of Exp：4 years
- Qualification：Degree
- Employment Type：Full Time, Permanent
- Job Function：Marketing / Public Relations Digital Marketing
- Benefits：Life insurance, Medical insurance, Performance bonus, Five-day work week
Job Description
Key Responsibilities:
- Develop strategic branding and initiatives through websites and social media platforms to increase brand awareness, engagement and traffic acquisition
- Drive and meet digital KPIs through planning and executing of strategic plans from digital analytics to maximize business results
- Formulate digital marketing campaigns with strong understanding of social media, digital marketing channels (SEM, SEO, social, programmatic) plus retargeting and conversion to acquire users and create revenue/upsell opportunities
- Provide digital analytics to measure and drive traffic & share insights through digital marketing channels including website & mobile application
- Assist in designing and developing smooth and efficient digital customer journey on website and mobile app to deliver ambitious growth in digital traffic and usage
- Interpret digital journey and engagement effectiveness, and identify learning, insights and actions
- Support e-commerce business initiative to track and evaluate the digital & social media performance and opportunities and drive digital business performance
- Work closely with a wide range of stakeholders including business owners, technical teams, legal, compliance and external vendors to design and deliver quality services in digital platforms
Requirements:
- University degree in Business Administration, Marketing, Computer Science, Information System, Digital Analytics or related discipline
- 4 - 6 years of working experience, with at least 2 years in digital, project or product management and implementation
- Hands-on experience in SEO, performance marketing, HTML/CSS, website administration and data analytics (e.g. Adobe Analytics, Google Analytics)
- Business knowledge in CRM and marketing is an advantage
- Excellent project management skills
- Strong business acumen and analytical ability to achieve excellence
- Be energetic and excited about web and mobile technologies and bring digital ideas to real life
- Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
- Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
- Proficiency in both English and Chinese
Remuneration will be commensurate with qualification and experience. Please send your application with detailed resume indicating both present and expected salary and date of availability to the Human Resources Department, 18/F Cosco Tower, 183 Queen’s Road Central, Hong Kong, or click 'Apply Now' or fax to 23143984.
(Personal data collected will be used for recruitment purpose only and will be kept strictly confidential)
Company Info
BCT Group (“BCT”), comprising BCT Financial Limited (BCTF) and Bank Consortium Trust Company Limited (BCTC), is a key provider of MPF/ORSO products and best-in-class
asset servicing for investment funds and pensions with BCTC being one of the largest trust companies in Hong Kong. Founded in 1999 by a group of renowned banks in Hong Kong, the shareholder group currently comprises 8 reputable financial institutions with
long history of serving the public.
BCTF acts as a sponsor and distributor of pension products whilst providing customer service, investment and retirement planning services as well as investor
education.
BCTC offers one-stop trustee, administrator and custodian services for MPF/ORSO, international pension plans as well as global investment funds, QFII and RMB
funds.
BCT 銀聯集團由「銀聯金融有限公司」(「BCTF」) 與「銀聯信託有限公司」 (「BCTC」)組成，為強積金/職業退休計劃、投資基金及退休金行政管理方案的主要供應商，而BCTC更是香港其中一家最具規模的信託公司。股東集團由多間香港歷史悠久的銀行於1999年成立，現時由8家享負盛名的金融機構組成。
BCTF為退休產品擔任專業的保薦人及分銷商，並提供客戶服務、投資及退休策劃，以及投資者教育等服務。
BCTC為強積金/職業退休計劃、國際退休金計劃、環球投資基金、合格境外機構投資者基金、人民幣基金提供一站式的信託，行政管理及受託服務。
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