Neo Derm Group

Since its inception in 1997, Neo Derm has always been an innovative pioneer disrupting the medical aesthetic industry.

Pioneering in an AI-powered social platform Gratus (www.gratus.com.hk), Neo Derm seeks to create a massive user-based community and to deliver personalized beauty solutions to consumers.  

We offer our Brand Manager an opportunity to lead our branding and CRM team to narrate distinctive brand equity for top-of-mind medical aesthetic treatment service and skincare therapy. Not only do we offer a world-class working environment at the penthouse of One Island East, our excellent remuneration package and a high growth environment will nurture your personal and professional career development in a long run.

Responsibilities

• Develop distinctive brand equity and sustain top-of-mind brand awareness in the industry through acquiring and understanding consumer insights and market landscape. Lead the development of customer value innovations and campaigns to deliver brand promise at every touch point along consumers' decision journey
• Design and implement brand marketing plan to generate leads and drive conversion
• Provide leadership to 5-8 marketers and set milestones in achieving brand goals
• Lead brand campaign development and manage marketing calendar
• Gate keep and develop KOL's generated content and social media campaign to convey values to the target consumers
• Conduct timely campaign performance review and fine tune tactics for achieving campaign objectives
• Deploy annual brand research for consumer insight generation

Requirements

• 8 - 15 years of experience in brand management preferably from FMCG, beauty or pharmaceutical industries
• University graduate in Marketing, Business Administration, Communication, Creative Media or related disciplines
• Experience in building top-of-mind brand and sustaining market leadership
• Sound experience in brand equity building, brand revamp and creative campaigns
• Good command of digital and performance marketing
• Passionate, agile and result-oriented
• Effective leadership through rapport building and coaching
• Proficient in MS Word, Excel, PowerPoint and Chinese Word Processing

All personal data collected will be treated in strict confidence and be used for recruitment purposes only.

Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating over 28 medical beauty centres and 8 concept stores in prime business locations across Hong Kong and China.

Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopt flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.

To cope with our rapid expansion, we are seeking high caliber professional to join us. For more information, please visit our recruitment site at http://career.neoderm.com.hk/ .