The ASP HUB is the Centre of Excellence regional team, executing client's digital acquisition campaigns for 11 markets in Asia.

We work closely with local PHD and our clients to deliver campaign performance. We continuously share learning's to fast-track initiatives across markets, and we take pride in sharing our knowledge to improve client performance and agency capabilities.

The advantage of working in the regional team is that you have exposure to multiple markets, working closely with different departments internally and externally (e.g. marketing, product, data & analytics).

We have a very collaborate approach within the team; everyone’s role and personal approach is critical to our success, especially as the team continues to grow. We invest in everyone’s development, with a clear progression path tailored to support everyone to become industry leaders.

Responsibilities:

• Execution strategy for multiple products, looking at previous campaign performance and market insights.
• Setup and execution of performance campaigns across SEM, Social and Display/Programmatic
• On-going optimization to achieve client’s KPI target
• Effectively manage campaign budget spend by implementing relevant bidding strategies and keeping track of budget pacing, updating the strategy, and troubleshoot accordingly
• Proactively identity initiatives and opportunities for your market, aligned against local market KPIs
• Lead the coordination, preparation, and execute multi-channel strategies
• Proactively supply solutions to troubleshoot any account issues when budget and bid pacing, including major volume or cost shifts.
• Produce and develop reports on monthly campaign performance, audiences, creative analysis, and cross channel attribution - update client performance reports, analyse and format data, supply insights and commentary.
• Lead the preparation and rationale of paid media recommendations, new tactics, and annual plan presentations for your given market/s
• Produce case studies and best practices on campaigns that best utilized data/research products, including insights from 3rd Party Sources.
• Lead the communication and maintain effective relationships within team, business units and client

Experience required:

• 2+ years hands on experience in digital paid media operations and customer acquisition campaigns
• Expert with Google Marketing Platform (e.g. SA360, DV360, Campaign Manager), Facebook Ads Manager and Programmatic platforms
• Outstanding analytical, decision-making, and problem-solving skills; sharp attention to detail.
• A strong desire to learn and passion for both performance marketing and analytics
• Able to produce high quality work within a fast paced, dynamic environment
• Understanding of web analytic metrics
• Develops knowledge of client’s business, competition and latest industry news and trends
• Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
• Excellent verbal and written communication skills in Cantonese and English

Working Location: client office in Olympic, with occasional requirements to work from PHD office in Cyberport

We offer a 5-day work of week, group medical & life insurance coverage to the right candidate. Interested parties please send your application letter and resume with current and expected salary by clicking the "Apply Now" button.

All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.

PHD Hong Kong is a fast-growing media and communications agency that has been built on a culture of thought leadership, creativity and innovation. In our hearts is a commitment to lead the industry with thought provoking opinion and pioneering thinking. This is a philosophy that goes back to the founding, entrepreneurial ethos of the agency. The belief that it is always possible to 'Find A Better Way' for our clients.

https://www.phdmedia.com/hong-kong/