The job holder will ensure consistency through all digital marketing channels and provide forward-thinking ideas to build and maintain a strong company web presence in Cloud Technology Industry for Greater China, Asia Pacific & North America region.

Responsibilities:

• Develop a comprehensive marketing strategy that leverages new ideas to formulate overall user acquisition and community growth strategies, and reach the company’s business goals
• Set up KPIs along with the action plan and regular reviews
• Enhance the brand engagement and advance product marketing to drive sales growth and brand awareness
• Conduct competitor analysis to keep up with the current market trends
• Control budgeting on paid advertising and campaign activities to optimize the ROI
• Assist in monitoring digital marketing projects, covering advertising campaigns (E.g. SEM, SEO, Referral Program, Partner Program, etc.), email campaigns (E.g. eDM), video and content creation for Hong Kong, Greater China, Asia Pacific & North America
• Execute social media efforts on Facebook, LinkedIn and Twitter to improve KPIs, such as likes, shares, tweets, comments, etc.
• Write, edit and post content on the website and social media platforms

Job Requirements:

• Bachelor's Degree in Marketing, Advertising, Mass Communication, or related disciplines
  
• At least 5 years of relevant work experience with proven capabilities of being strategic and creative in handling digital marketing campaigns
• Keen interested in the IT/ Cloud Server industry
• Knowledge of SEO, SEM, Google Analytics and AdWords would be an advantage
• Self-motivated, positive, proactive, and a team leader
  
• Good command of both oral and written English, Chinese and Mandarin
• Creative mindset and being flexible in strategy development

About LayerStack Limited

LayerStack, a company that specializes in IaaS and Cloud solutions in Hong Kong, with multiple datacenters in Hong Kong, Singapore, Japan & Los Angeles, and servicing all of Greater China & South East Asia. Backed by 19 years of solid experience, we continue to invest and innovate in the design of reliable and high performance cloud infrastructure. Today, LayerStack is helping thousands of customers consistently improving their cloud experience. Are you ready to join us?